If you require that customers spend a minimum amount for you to ship the product for free or at an additional cost, you can set the minimum required amount, which is the minimum order value, in your shipping settings. If the price of a product is less than the minimum order value, shoppers can't buy the product. You will have to set a minimum order quantity to such products to make them available for purchase.
If you offer free shipping beginning at a certain order amount and charge a shipping cost for any lower amount, don’t add a minimum order value in your shipping settings. Only set the minimum order value if you don’t ship orders below that amount at all.
This article explains how to add a minimum order value to your shipping settings.
How it works
Depending on your shipping service, you might require that shoppers spend a minimum amount on your site before you’re able to ship their products. If the minimum order value is higher than what you charge for any of the products you submit to Merchant Center, then you’ll also need to submit that minimum order value through your shipping settings.
If you require that a shopper purchase a minimum quantity of a specific product in order for that product to be shipped, you must specify the value that corresponds to this minimum quantity as the minimum order value. The value you submit for the minimum order value should be the total price for all products included in the minimum order quantity. Learn more on how to submit price for products sold in bulk and minimum order value.
Shoppers will view this value on your ad so they know about shipping restrictions before going to your website. Being up front with this information prevents you from paying for clicks from people who aren’t intending to buy additional products.
Even for countries where you’re not required to provide shipping cost, you’ll need to provide any minimum order value that you require.
When it shows
Shoppers won’t necessarily view the minimum order value on every one of your ads or free product listings. To understand when shoppers will view your minimum order value, keep in mind the following:
- The cheapest shipping cost from the available shipping services for a product will determine whether or not a minimum order value is shown.
- Shoppers will only view the minimum order value when the product’s price is lower than the minimum order value.
- Shoppers won’t view the minimum order value when the product’s price is equal to or greater than the minimum order value.
Instructions
For each shipping service that requires a minimum order value, add this value (for example, 30 USD) in the Shipping costs field during setup. In the shipping costs field, based on different selections namely “Free shipping over a specific order value” and “No shipping below a specific order value”, you can fill the order value conditions.
If only certain products are affected, you can apply a minimum order value to only those products with a shipping label:
- First for each product that’s affected, use the shipping label
[shipping_label]attribute. - Then when setting up your shipping settings, filter products by that shipping label.
If the minimum order value can vary by shopper (depending on their membership in a program, the time of their last order, etc.), provide the minimum order value that would allow shoppers to get their order shipped.
Troubleshooting
If you are having trouble setting a minimum order value, try these troubleshooting steps:
In your Merchant Center account, from the page menu, click Shipping and returns.
Ensure that you aren’t using the shipping
[shipping] attribute to specify your shipping cost, as this will override the account-level setting.
Check that the minimum order value is higher than the price of any individual product you are selling.
If you only want to set a minimum order value for specific products, you can add a shipping label to those products. Then, use that label as a filter when you're configuring your shipping settings.
Learn more on how to submit the price [price] attribute with minimum order value.