About in-store product and price availability hosted on Google

In-store product and price availability hosted on Google allows you to show local inventory ads and free local listings without needing a website or needing to display in-store availability and price on your website.

Note: If you haven't started onboarding yet, follow the implementation guide.

On this page


Overview

For merchants that don't show the in-store availability of products on their website, local inventory ads and free local listings are available via in-store product and price availability hosted on Google. Google will generate a view of your product with in-store information such as price and availability as well as shop information. The experience can differ depending on the country and programme.


Requirements

To be eligible for in-store product and price availability hosted on Google, you must complete the inventory verification process, which ensures that the price and availability values provided in your Merchant Centre account match what's in your shop.

The free local listings and local inventory ads collection experiences aren't compatible with in-store product and price availability hosted on Google. To implement pick up today or pick up later, your website must show in-store availability and collection SLAs.


Inventory data source requirements

To implement in-store product and price availability hosted on Google, you'll need to add the following attributes to your primary data source in addition to the local product data attributes.

Feed Attribute Submission requirements
Primary data source Price [price] Optional if prices for items don't vary per shop.
Local product inventory Availability [availability] Required for all products.
Local product inventory Price [price]

Required if the prices for items vary per shop

Optional if prices for items don't vary per shop and are being provided via the primary data source


Opt in to in-store product and price availability hosted on Google

If you have already started the process to onboard into local inventory ads or free local listings, follow the steps below to enable the product pages with in-store product and price availability hosted on Google:

Step 1 In your Merchant Centre account, click Settings Tools and settings menu icon [Gear] in the left navigation menu.

Step 2 Select Add-ons.

Step 3 Go to the Your add-ons tab.

Step 4 In the 'Free local listings' or 'Local inventory ads' card, click Go to free local listings or Go to local inventory ads.

Step 5 Click Review setup status next to the country for which you want to set it up.

Select 'Your product page experience'.

Select 'Product pages without in-store availability'.

Follow the steps to request an inventory verification.

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