Learn about Business Manager

You can add and manage some Google apps for your business directly in Business Manager. By adding Google apps to Business Manager, you are automatically connecting all apps to one another.

On this page

• Benefits
• Manage your Business Manager profile
• Delete your Business Manager profile
• Learn about connected Google apps

Benefits

Connecting Google Ads, Merchant Centre and Google Business Profile to Business Manager unlocks features like managing local and online products in Merchant Centre and promoting your shops across Merchant Centre and Google Ads. This integration also streamlines access and management across multiple platforms.

• Apps and services: You can add Google apps and services like Google Ads and Google Business Profile, and view third-party apps like Shopify and PayPal. You control how much data you want to share with apps.
• Shops: You can add and edit your shop's Business Profiles for Search and Maps.
• People and access: You can view and edit people's access to single or multiple apps at once.

Manage your Business Manager profile

You can get to Business Manager from Merchant Centre, Business Profile, Google Ads or your email invitation.

Give super admin access

Super admins hold the highest access to the connected apps and can manage apps, people and their access to apps for your business. If you sign up for Business Manager with your Google Account, you automatically become a super admin. However, access to specific features and the ability to link services may require additional admin permissions within individual Google services like Merchant Centre or Google Ads.

As a super admin, you can add or remove:

• Another super admin
• Admins and other people with access to apps
• Google apps and services
• Shop Business Profiles

Edit your Business Manager profile name

1. On your device, open Business Manager.
2. At the top left, next to the Business Manager profile name, select Edit .
3. Update the business name.
   • Choose a name that describes the business or part of the business.
4. Select Save.

Tip: If you have multiple businesses, select your Business Manager profile name, then select Edit .

Delete your Business Manager profile

Requirements

In order to delete a Business Manager profile, the following requirements must be met:

• The user must be a super admin.
• The Business Manager profile can't be linked to any Google Account or Google Merchant Centre account. If it is, you'll need to unlink them before you can delete your profile.

Delete your profile

If you no longer require your Business Manager profile, you can delete it. Before doing so, you'll need to unlink any Google apps connected to the profile. Once those apps have been disconnected, follow these steps to permanently delete your profile:

1. In Business Manager, select the three dots in the upper right-hand corner.
2. Select 'Delete profile'.
3. If a red error appears on the next screen, your Business Manager profile is still linked to a Google app.
   • Remove the link to the Google app or
   • Delete the Google app's account entirely
4. On the next screen, select Delete.

Learn about connected Google apps

Google apps linked to Business Manager

When you add Google apps for your business to Business Manager, super admins get owner access to all connected apps. Your connected Google apps will share some of your data with Business Manager.

Available Google apps data to link to Business Manager

• Google Ads

  • The name and account ID for your Google Ads account.
  • Clicks and conversions from your campaigns, ads and ad groups.
  • Learn about data shared from Google Ads.

• Merchant Centre

  • The name and ID for your Merchant Centre account
  • Titles, descriptions and images for your products that show on Google Search and Maps

• Business Profile

  • Details related to your shop's Business Profile, including its name and address
  • Performance metrics, including calls, messages, asks for directions and clicks on your website
  • Learn more about your shop's Business Profile performance metrics and data shared from Business Profile

• YouTube

  • The title and handle of your YouTube channel
  • View counts, data segments, engagement data and other public channel and video-level data
  • Learn about data shared from YouTube

Learn more about linking your Google apps and services in Business Manager.

Google apps linked to Merchant Centre

In Business Manager, you can also manage other types of app linking by linking Google apps only to Merchant Centre. An app that you link to Merchant Centre instead of to Business Manager will not share data to other connected apps. It will only share data to the single app that you linked. Available Google apps to link to Merchant Centre in Business Manager:

• Google Ads
• Google Business Profile (shops)
• Manufacturer Centre
• Google Analytics
• Display & Video 360
• YouTube

Still need help?

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