Learn about Business Manager

You can add and manage some Google apps for your business directly in Business Manager. By adding Google apps to Business Manager, you are automatically connecting all apps to one another.

On this page

• Benefits
• Manage your Business Manager profile
• Learn about connected Google apps

Benefits

Connecting Google Ads, Merchant Center and Google Business Profile to Business Manager unlocks features like managing local and online products in Merchant Center and promoting your shops across Merchant Center and Google Ads. This integration also streamlines access and management across multiple platforms.

• Apps and services: You can add Google apps and services like Google Ads and Google Business Profile and view third-party apps like Shopify and PayPal. You control how much data you want to share with apps.
• Shops: You can add and edit your shop's Business Profiles for Search and Maps.
• People and access: You can view people with access to your apps, and you can add and edit people's access to the apps that you use. You can change a person's access to multiple apps at one time.

Manage your Business Manager profile

You can get to Business Manager from Merchant Center, Business Profile, Google Ads or your email invitation.

Give super admin access

Super admins hold the highest access to the connected apps and can manage apps, people and their access to apps for your business. If you sign up for Business Manager with your Google Account, you automatically become a super admin. However, access to specific features and the ability to link services may require additional admin permissions within individual Google services like Merchant Center or Google Ads. Note that in some cases, linking existing accounts may require action from an existing super admin or account owner. In the People and access tab, you can also designate other people in your business as super admins. Learn how to manage your business as a super admin.

As a super admin, you can add or remove:

• Another super admin
• Admins and other people with access to apps
• Google apps and services
• Shop's Business Profiles

Delete your Business Manager profile

If you no longer require your Business Manager profile, you can delete it. Before doing so, you'll need to unlink any Google apps connected to the profile. Once those apps are disconnected, follow these steps to permanently delete your profile:

1. In Business Manager, click the three dots in the top right-hand corner.
2. Click Delete profile.
3. If a red error appears on the next screen, your Business Manager profile is still linked to a Google app.
   1. Remove the link to the Google app, or
   2. Delete the Google app's account entirely
4. On the next screen, click Delete.

Edit your Business Manager profile name

1. On your device, open Business Manager.
2. At the top left, next to the Business Manager profile name, click Edit .
3. Update the business name.
   • Choose a name that describes the business or part of the business
4. Click Save.

Tip: If you have multiple businesses, click your Business Manager profile name, then click Edit

Learn about connected Google apps

Learn more about linking your Google apps and services in Business Manager.

Google apps linked to Business Manager

When you add Google apps for your business to Business Manager, super admins get owner access to all connected apps. Your connected Google apps share some of your data with Business Manager.

Available Google apps data to link to Business Manager

• Google Ads
  • The name and account ID for your Google Ads account
  • Clicks and conversions from your campaigns, ads and ad groups
  • Learn about data shared from Google Ads.

• Merchant Center
  • The name and ID for your Merchant Center account
  • Titles, descriptions and images for your products that show on Google Search and Maps
• Business Profile
  • Details related to your shop's Business Profile, including its name and address
  • Performance metrics, including calls, messages, asks for directions and clicks on your website
  • Learn more about your shop's Business Profile performance metrics and data shared from Business Profile
• YouTube
  • The title and handle of your YouTube channel
  • View counts, data segments, engagement data and other public channel and video-level data
  • Learn about data shared from YouTube

Google apps linked to Merchant Center

In Business Manager, you can also manage other types of app linking by linking Google apps only to Merchant Center. An app that you link to Merchant Center instead of to Business Manager will not share data to other connected apps; rather, only to the single app that you linked. Available Google apps to link to Merchant Center in Business Manager:

• Google Ads
• Google Business Profile (shops)
• Manufacturer Center
• Google Analytics
• Display & Video 360
• YouTube

Still need help?

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