About statuses in the YouTube Shopping affiliate programme (for Shopify merchants)

After completing the setup of your programme on the Google & YouTube app, you will be directed to the Google Merchant Center where you can check the status of your programme in the 'Settings' section of the 'Overview' page.

On this page


Programme status: 'Active'

The status of your YouTube Shopping affiliate programme shows 'active' when your products are eligible to be tagged by creators, and tagged products are displayed to viewers in the following situations:

  • When you have successfully completed the initial programme sign up.
  • When you reactivate a programme that was previously paused.
  • If you resolve any outstanding billing issues or eligibility issues, you will need to go to the 'Status' section on the YouTube affiliates overview page in your Google Merchant Center account, click on Edit and reactivate your programme.

Programme status: 'Inactive'

The status of your YouTube Shopping affiliate programme can show as 'Inactive' in the following situations:

  1. If you have taken an action to pause the programme in Google Merchant Center
  2. There are billing issues, such as an invalid payment instrument, failed transactions, pending payments (for terms customers) or overdue payments.
  3. Conversion tracking has been paused.
  4. Auto-tagging in key event tracking is turned off.
  5. Your GMC account has been disconnected from the Google & YouTube app on Shopify.
  6. You have stopped using the automatic product sync on the Google & YouTube app on Shopify.
    1. If you have switched to a third-party feed provider, note that we currently do not support most third-party feed providers (such as Channable, Simprosys etc.). However if you are using Feedonomics, please contact them by completing this form and to get instructions to join.
Note: Your programme will be paused automatically if you turn off conversion tracking. You will need to turn conversion tracking back on to reactivate your programme.

Frequently asked questions

How do I get access to the YouTube Shopping affiliate programme in Google Merchant Center?

If you don't have access to the Google Merchant Center account, please contact the Google Merchant Center admin and ask them to grant you access using the instructions here.

How can I pause my participation in the YouTube Shopping affiliate programme?

You can pause the programme at any time from your settings card on the Overview page. To do this, go to the 'Status' section, click on Edit, and select Pause. When you pause the programme, creators will no longer be able to find your products and existing tags will no longer appear. Consequently, creators will not be able to earn commission on products, even if they're already tagged in their content. However, commissions that are currently pending will remain valid and all of your existing settings will be retained, allowing you to reactivate the programme at any time.

I've paused my participation in the YouTube Shopping affiliate programme and want to restart it. What happens when I unpause my programme?

When you unpause the programme, your programme will restart as it had been before. Previous creator product tags will also become active again, avoiding the need for creators to re-tag your products. Creators can untag your products at any time.

I am part of the YouTube Shopping affiliate programme and want to opt out of conversion tracking. How can I do this?

To opt out of conversion tracking, you will first need to pause your affiliate programme. Once you've paused your programme, go to 'Settings' in the Google & YouTube app and select Remove in the conversion tracking section. Learn how to set up conversion tracking with the Google & YouTube app on Shopify.

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