Summary
As we make it easier for merchants to understand the traffic coming by way of their shopping content on Google, we're publishing additional information about how those key events will be used. When merchants opt in to share their key events with Merchant Center, we take the privacy and security of that information seriously.
What are Shopping key events?
Key events are data about user actions on websites or apps. For example, this could be a purchase on a website, a form submission, an app install or an in-app purchase.
Merchants have the option to opt in to sharing this information about the activity on their own sites to unlock new and valuable insights on how their products are performing on Google's organic experiences.
How does Google Shopping use key events?
Google uses key events for performance reporting in your Merchant Center account, optimising shopping search experiences and improving Google products and services.
A few examples of how Google might use your key events when you agree to share them with us:
- Google uses your key events to analyse and provide useful reports and insights about your performance to help you make informed decisions and improve your performance.
- Google may also use your key events to optimise how your listings appear on Google surfaces, including things like showing annotations on your offers based on your key events in a privacy-safe way.
- Google may use key events in a privacy-safe way for the overall benefit of Shopping merchants. For example, we may use key events to improve Google products and services. Google may publish key events pooled across many merchants as a resource for the overall benefit of merchants.
As a reminder, please ensure that you provide users with clear and comprehensive information about the data that you collect on your apps and get their consent for that collection where legally required.