Google Customer Reviews is an add-on feature available in Merchant Centre Next. As a free-of-charge service, Google Customer Reviews allows you to collect valuable feedback from customers who've made a purchase on your site. On your checkout page, your customers can choose to take a survey to rate their experience with just one click. Ratings from customer surveys apply to store ratings.
This article will give you the basics about how Google Customer Reviews works and how it connects with store ratings.
On this page
Benefits
- Store ratings: Google Customer Reviews data is accepted by store ratings, helping you to gain store ratings on search ads and Shopping ads.
- Engagement: Store ratings can result in more qualified shoppers visiting your site.
- A badge for your website: A Google Customer Reviews badge helps you to let your users know what other customers have said about their experiences on your site.
Store ratings
We use the Google Customer Reviews survey responses to help determine a store rating for your site. Your aggregate score is a one- to five-star rating that shows up on search ads and Shopping ads. This rating also appears on your Google Customer Reviews badge. Learn more about store ratings.
Google Customer Reviews badge
The Google Customer Reviews badge is a visual way to help shoppers easily identify your site with the Google brand. The badge also promotes your store rating and can be placed on any page on your site that you desire.
Google Customer Reviews opt-in
Google Customer Reviews requires that you display the survey opt-in to all your users after checkout. Users choosing to opt in often receive an email from Google Customer Reviews asking them to rate their experience.
Illustrative Google Customer Reviews opt-in
Google Customer Reviews survey
The Google Customer Reviews survey is a brief questionnaire that is emailed to customers and allows them to rate their purchase experience with your site.
How to enable Google Customer Reviews in your Google Merchant Centre account
- Go to 'Settings'
within your Merchant Centre account.
- Select Add-ons.
- Find the 'Google Customer Reviews' add-on card under the 'Discover' tab.
- Select Add.
- From here, your Google Customer Reviews will appear under the 'Your add-ons' tab.
- Click Go to Google Customer Reviews.
- Review the agreement and click Sign agreement.
- 'Opt-in integration' is a required step for Google Customer Reviews. You will need to click 'Set up integration' and follow the instructions for integrating the survey opt-in module.
Learn more about onboarding and integration.
If you're experiencing issues with your product ratings and reviews, refer to product reviews diagnostics in Merchant Centre to troubleshoot feed errors and ensure that your reviews meet the programme requirements. Make sure that you have at least 50 reviews.