How to submit product reviews data

You can send product reviews data to Google in the following ways:

Upload your product reviews data source directly in your Merchant Centre account. You can also view the Data source specifications article to learn how to properly format your product reviews data source.
Work with an approved third-party reviews aggregator (listed below) to have Google fetch reviews directly from them.

When deciding which method to use to submit product reviews data, consider your familiarity with setting up data sources, the resources that you have for maintaining them and whether you already have a third-party reviews aggregator. The chart below outlines some benefits and challenges of each method.

	Benefits	Challenges
Merchant Centre	Can manage the rating submissions process independently	May be difficult to create and submit XML data sources without help
Third-party reviews aggregator	Third-party aggregators manage the ratings submission process for you	There may be costs associated with this service

If you choose to work with a reviews aggregator, you can select from the list of eligible aggregators.

Note: The product ratings programme is supported in every country in which shopping is available, but not every aggregator will support all countries. Remember to confirm country availability with your aggregator contact.

Eligible aggregators list

Aggregator	Homepage	Help Centre	Before you begin
Bazaarvoice	bazaarvoice.com	Syndication Request form	If you are part of the Bazaarvoice network, contact Bazaarvoice support to opt in to full-network syndication. This will enable automatic syndication to Google. If you are not part of the Bazaarvoice network, complete and submit the partner syndication request form to enable the feature at no additional fee. Make sure that the domain submitted in the form matches the domain in your Merchant Centre account. Once enabled, Bazaarvoice will continuously provide up-to-date content to Google. Make sure that the product catalogue data that you share with Bazaarvoice is consistent with the catalogue data that you share with Google as Google uses your catalogue data to match products.
eKomi	ekomi.com	eKomi feedback	Ensure that you have signed up with eKomi and are actively collecting reviews from your website. Please contact eKomi's support team to enable a product ratings feed for your account at [email protected].
Emplifi	emplifi.io	Ratings and reviews	To use Google Shopping feed, you must be an Emplifi ratings and reviews client and have your reviews catalogue in Emplifi. To begin sending your collected reviews to Google: Contact your Emplifi Customer Success Manager to enable the Google Shopping feed feature or request a demo. Emplifi handles feed setup after you enable the feature.
Feedaty (Zoorate)	feedaty.com	Feedaty and Google Shopping	Ensure that you have signed up with Feedaty and are actively collecting reviews from your website. To send your reviews to Google, you may need a Feedaty Basic or Pro plan. Contact Feedaty support to enable Google Shopping product ratings for your account and to ensure proper data feed setup.
Feefo (Reevo)	business.feefo.com	Product ratings in Google Shopping ads	Ensure that you have signed up with Feefo and are actively collecting product reviews from your website. Please contact Feefo's support team to enable a product ratings feed for your account.
Guaranteed Reviews Company	guaranteed-reviews.com	N/A	Ensure that you have signed up with Guaranteed Reviews Company and are actively collecting reviews from your website. The synchronisation with Google product ratings is automatic and included for all Guaranteed Reviews users. No manual setup is required. Feel free to contact support for more information: [email protected]
Junip	junip.co	Product reviews and ratings	Ensure that you have signed up with Junip and are actively collecting reviews from your website. Syndication to Google is generally available on the Growth plan and above. Please contact Junip support for more information.
Kudobuzz	kudobuzz.com	Enabling Google product ratings	Ensure that you are an active Kudobuzz client collecting reviews from your website. Syndication to Google is generally available only on the Dinner plan. Please contact the Kudobuzz support team to enable a product ratings feed for your account. To participate, you must have: A Google Shopping ads account A minimum of 50 reviews in your product ratings feed. Product should have globally unique product identifiers such as GTINs (Global Trade Item Numbers)
Loox	loox.app	Integrating reviews with Google Shopping product listings	Ensure that your Loox plan is Scale or Unlimited. Visit our Help Centre article for frequently asked questions (FAQs).
Okendo	okendo.io	Google Shopping and product listing ads	Ensure that you are actively collecting reviews on your website. Requires a minimum of 50 published reviews and MPN or GTIN set in Shopify. Free on Growth plans and above, or an additional monthly add-on charge.
PowerReviews	powerreviews.com	Google Shopping/product listing ads	Ensure that you have signed up with PowerReviews and are actively collecting reviews from your website.
RA Reviews (RA Trustvox)	site.trustvox.com.br	Help Centre	Ensure that you are collecting reviews on your site and are on a RA Reviews 500+ order Business or Enterprise plan (Starter plan is not supported for syndication). Please contact your aggregator's support team to enable a product ratings feed for your account.
Reseller Ratings	resellerratings.com	Help Centre	Ensure that you have signed up with Reseller Ratings and are actively collecting reviews from your website. Please contact your aggregator's support team to enable a product ratings feed for your account.
Revi.io	revi.io	Customer reviews for e-commerce	Ensure that you have signed up with Revi.io and are actively collecting reviews from your website. Please contact your aggregator's support team to enable a product ratings feed for your account.
Reviews.io	reviews.io	Product review setup	Ensure that your Reviews.io plan is Premium (Free or Pro plans are not supported) and that you are actively collecting reviews on your website. Please contact your aggregator's support team to enable a product ratings feed for your account.
Shopper Approved	shopperapproved.com	Shopper Approved shop and product review integration guide	Ensure that you are actively collecting reviews from your website. Visit shopperapproved.com to book a demo right from the website. You can also email [email protected] or call 1-888-951-5467.
Shopping Satisfaction	shopping-satisfaction.com	Feedback system	Ensure that you have signed up with Shopping Satisfaction and are actively collecting reviews from your website. Please contact our support team at [email protected] to get started with enabling product ratings feed to your account.
Stamped	stamped.io	Google Shopping product reviews	Ensure that your Stamped plan is Business or higher (Basic or Premium plans are not supported). Please contact the Stamped support team to enable a product ratings feed for your account. For quicker self-service, you may check the Stamped dashboard for options available before contacting support.
TargetBay	targetbay.com	Help Centre	Ensure that you are collecting reviews from your site and that your TargetBay plan is Plus, Premium or Enterprise (Free or Growth plans are not supported). If the Product reviews tab is missing in Google Merchant Centre, fill in Google's product rating interest form or contact your aggregator support team.
TestFreaks	testfreaks.com	Features	Ensure that you have signed up with TestFreaks and are actively collecting reviews from your website. Please contact TestFreaks support team to enable a product ratings feed for your account.
Trusted Shops	trustedshops.com	Trusted Shops Google integration	Ensure that you have signed up with Trusted Shops and are actively collecting reviews from your website. You can simply add Google integration to your membership. If you're not yet a member, contact us or apply for membership.
Trustpilot	trustpilot.com	Help Centre	Google Shopping integration is a paid add-on module, not included in core Trustpilot plans. Please contact our support team to learn more about pricing and to receive a demo. To get started: After sufficient review collection and setup, Trustpilot automatically submits product reviews to Google daily. Google's processing time varies. Optionally, use Trustpilot's SEO product review TrustBox for schema.org markup. For issues, check minimum review count (50), product identifier matching and Google Shopping ads star rating application status. Consult Trustpilot support for further help.
Verified Reviews (Avis Vérifiés) by Skeepers	verified-reviews.com	How to display my product reviews on Google Shopping	Ensure that you have signed up with Verified Reviews (Skeepers) and are actively collecting reviews from your website. Please contact Verified Reviews (Skeepers) support for further information: skeepers.io/contact
Yotpo	yotpo.com	Google Shopping syndication	Ensure that you are actively collecting reviews from your website and have signed up for a Yotpo Starter plan (or up) to enable Google Shopping syndication. Yotpo free-of-charge plan is not supported. Prerequisites: A Google Merchant Centre account Identical product catalogues on Google Merchant Centre and Yotpo At least one type of valid product identifier in your Yotpo product catalogue. Learn more about product identifiers.

Aggregators may charge fees. Google does not control or moderate these fees.

If you're a reviews aggregator and would like to partner with Google on product ratings, fill in our interest form to have your eligibility reviewed.

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