The local inventory ads and free local listings add-on allows you to showcase your products and shop information to nearby shoppers searching with Google. If your website doesn't contain inventory information for your physical shops, you can show your in-store inventory using a Google-hosted page for your shop.
We're currently working with retailers who have bricks-and-mortar shops in Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Czechia, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Republic of Korea, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, UK, Ukraine, USA, UAE and Vietnam.
- Want to start using local inventory ads but don't know where to begin? The 'Find your path to local inventory ads' wizard will help you find the best way to get your in-store inventory on Google.
- Eligible retailers in the UK, IE, US and CA can use the product reader or local inventory app to automatically add their in-store products to Google for free. Get started.
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Benefits
- Promote your in-store inventory: Let local shoppers know that your shop has the products that they're looking for, at the moment that they search on Google.
- Bring your physical shop online: Show your in-store product and price availability hosted on Google or, for local inventory ads, show your own website with a product page with in-store availability as a robust, digital in-store experience.
- Measure performance: Monitor the impact that your digital ads have on online and in-store performance goals. Please note that the shop visit measurement is only available in these countries.
Tip: Retailers who use local inventory ads in addition to Shopping ads notice both a 21% increase in shop visits and a 9% increase in online conversions for products that are available in store.
Google data, global, July 2023 – July 2024Local add-ons
You can choose to use either free local listings or local inventory ads in presenting your products and shop information.
Free local listings
With free local listings, the in-store products that you sell can appear at no cost on Google Search, Google Maps, YouTube, the Shopping tab, Google Images and Google Lens.
For Argentina, Australia, Brazil, Canada, Chile, Colombia, Hong Kong, India, Indonesia, Israel, Japan, Malaysia, Mexico, New Zealand, Philippines, Republic of Korea, Saudi Arabia, Singapore, South Africa, Switzerland, Taiwan, Thailand, UK, Ukraine, USA, UAE and Vietnam, after clicking on a local listing, users will be redirected to an in-store product and price availability page hosted on Google:
For Austria, Belgium, Czechia, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain and Sweden, after clicking on a local listing, we'll show a product viewer with product and shop information:
Local inventory ads
Local inventory ads can help you to boost online and in-store sales by reaching customers from more places across Google. You can leverage pick up later with product data or add in-store inventory automatically from your online shop to Merchant Center to provide inventory data faster.
You're also able to highlight your click and collect options directly on your ads:
- Use the pick up today feature to showcase which of your products can be reserved or bought online and collected in store within the same day or the next day.
- Use the pick up later with in-store inventory data feature to advertise products that are currently not available in your shops but that can be collected in store within a specific SLA.
- Use pick up later with product data without being required to provide full inventory information. Advertise your products that can be collected in store within a specific SLA.
Learn more on how to implement local inventory ads and free local listings.