About on display in store

With the on display in store feature, you can show products that are displayed in your physical shop but aren't available for immediate purchase. For example, large furniture:

• Customers that are looking for similar products on Google will find these ads with the 'Displayed in store' annotation in their search results.
• Customers that are browsing the shop on Google's search result page will find these products marked as 'Available to order'.

They can click on your local inventory ad or free local listing to view the item. To buy the item, they can visit your physical shop, view the item and then order it to be delivered to them or delivered to your shop for collection.

On this page

• Website requirements
• Inventory data requirements
• Opt in to on display in store

Website requirements

For items to be eligible for on display in store, they must meet the following requirements:

• Must provide approximate delivery times for on display in-store items: The landing page must have an approximate delivery time after the order is placed for an item in the physical shop.
• Contains delivery cost and policy information: The URL that you provide for your in-store page must provide full delivery details for the on display in store product, such as cost and policy.
• If using the product page with in-store availability feature: The local availability displayed after interaction with the shop selector must show that the item is 'on display in store' at that shop without further customer interaction. If a different variant of the item is on display to order, it must state 'Variant on display in store'.
• If using the store-specific product page with in-store availability and price feature: The 'on display in store' availability must be displayed on the landing page. If a different variant of the item is on display in store, it must state 'Variant on display in store'.

Inventory data requirements

Add the availability [availability] attribute to your local product inventory data and use 'on_display_to_order' as the value.

You may add other attributes such as available colour, size and fabric variants for the items on display in your primary data source. If displaying variants of an item, ensure that all of the specified variants are available for the customer to view in your shop (for example, size, colour and fabric).

Opt in to on display in store

If you have already onboarded into local inventory ads or free local listings, follow the steps below to enable on display in store:

1. In your Merchant Centre account, select Settings  in the left navigation menu. Then, select Add-ons.
2. Select 'Your add-ons'.
3. On the 'Free local listings' or 'Local inventory ads' card, click Go to local inventory ads or Go to free local listings.
4. Click Review setup status next to the country for which you want to set up on display in store.
5. Scroll down to 'Your collection experience (optional)'.
6. Under 'Products on display in store (optional)', tick the box.
7. Add the URL for the web page that details your delivery cost and delivery policy.
8. Click Save to request the review of the provided URL.

If you haven't started onboarding yet, follow the implementation guide.