Store pages are Shopping surfaces that allow businesses to express more information regarding their brand, mission and identity. Google also pulls in data regarding your shopping experience, including customer reviews, to give customers an accurate representation of your business. The store pages may also include a short description of your business, your company logo, a link to your homepage, contact info, identity of your business, trending products and shopping video reviews.
This is the location where the merchant voice has the opportunity to meet the voice of the shopper. By differentiating your brand, you can connect with shoppers who resonate with your brand values.
The areas highlighted in the store pages are outlined below:
- Business identity attributes
- Videos from this business
- Trending products list
- Shop insights panel
- Shop insights – measured signals
- Reviews of popular products
- Shop ratings
Business identity attributes
You can tell shoppers about the identity of your business with one or more identity attributes:
- Black-owned
- Latino-owned
- Veteran-owned
- Women-owned
- Small business
Shoppers can find your business identity attributes below your shop's description in the 'Overview' tab.
Self-identification is optional and is currently only available to retailers based in the United States. Learn more about adding business identity attributes to Merchant Center.
Videos from this business
The videos from this business panel show a carousel of videos taken from your business' official social media profiles across the web. This panel allows you to visually introduce your shop and your products to your customers directly from your shop page.
Each video shows the following:
- Video title
- Video image
- Video length
- Video platform (for example, YouTube, TikTok and others)
- Time since the video was posted
Trending products list
When customers land on your shop page from product searches, a trending products list can quickly introduce your brand. This list shows the top five products from your shop, with up to 10 products available, providing a quick overview of your products. Clicking on a product takes customers directly to its dedicated page on your website.
Each trending product has the following parts:
- Product image
- Product name
- Product price
Shop insights panel
The Shop insights panel offers a way for you to display the overall shopping experience of your shop in a concise manner on Search, Maps and other Google surfaces. You can also add the Shop insights panel on your website.
Displaying the quality of the shopping experience that you provide helps to set the right expectations with customers and provides them with the key information that helps them in deciding whether to proceed with the purchase.
The Shop insights panel sources data from the Shopping Experience Scorecard in your Merchant Center. Based on your performance in each of the metrics measured by the Shopping Experience Scorecard, the Shop insights panel will display a ranking to communicate the level of shopper experience that you provide.
For example, your Shopping Experience Scorecard in Merchant Center may reflect a score of 9/10 for your delivery experience and a score of 6/10 for your return experience. These numerical scores are then converted to customer-facing rankings in the Shop insights panel.
Example of how the Shop insights panel appears on Google surfaces
The rankings displayed are:
- Exceptional
- Great
- Good
- Fair
- Low
Shop insights – measured signals
The signals measured and displayed in the Shop insights panel are:
- Delivery
- Returns
- Pricing
- Payment options
- Website quality
To learn more about how these signals are measured, how you can improve performance in these signals or why you have received a certain ranking, refer to the Shopping Experience Scorecard.
Reviews of popular products
The reviews of popular products panel shows publicly available video reviews of the top selling products in your shop. It displays a carousel of video reviews by various customers integrated from video sharing platforms across the web.
Showing authentic and visual video reviews help you build trust with your customers and helps them make more informed buying decisions.
Each video review of popular products includes the following:
- Video title
- Video image
- Video length
- Content creator information
- Video platform (for example, YouTube, TikTok and others)
- Time since video has been posted
Shop ratings
Store pages also include your store rating and customer reviews. Learn more about store ratings.