Connect your Merchant Centre with different Google services to power your marketing campaigns, increase your reach, track conversion and smoothly share product data between your Merchant Centre and other relevant Google applications, such as Google Business Profile, Google Ads, YouTube, PayPal, etc.
On this page
View the 'Apps and services' page
You can connect your Merchant Centre account with other Google services from the 'Apps and services' page by following these steps:
In your Merchant Centre, click Settings
in the left navigation menu.
Click Access and services.
Select 'Apps and services'.
Types of accounts that you can link with Merchant Centre
Google Ads account
Connecting your Google Ads account to your Merchant Centre helps you to get new customers and sales. It allows you to create ad campaigns to promote products listed in your Merchant Centre account.
You can create or link to a Google Ads account from the 'Ad campaigns' section in Merchant Centre or when you're creating your first campaign in Merchant Centre. After you've linked the accounts, you'll be able to create campaigns such as local inventory ads, Dynamic Remarketing and more.
Ensure that you have administrator access in Merchant Centre and the Google Ads account to initiate or approve an account linking request.
Benefits
- Create ad campaigns in Merchant Centre.
- Run local inventory ads, Shopping campaigns and remarketing campaigns for products listed in the feed.
Learn how to link a Google Ads account to Merchant Centre.
Google Business Profile
Link your Google Business Profile with your Merchant Centre account or a sub-account that hosts local feeds to show your local products in ads or free listings. By linking the Business Profile to your Merchant Centre account, administrators in your Merchant Centre can view and manage the Business Profile information.
You can add multiple shops to the same Merchant Centre account, as well as add the same shop to and manage it through multiple Merchant Centre accounts.
Benefits
- Manage and show your local products in ads or free listings
- Manage Business Profile information through your Merchant Centre
- Manage people's access to your shops via Business Manager
Learn how to add shops to Merchant Centre.
Google Analytics
Linking your Google Analytics property to your Merchant Centre account allows you to send conversion details from Google Analytics to Merchant Centre, enabling access to specific reporting or insights in Merchant Centre.
To create and link Google Analytics to your Merchant Centre, you need to have editor access to your Google Analytics property and admin access to the Merchant Centre account.
Benefits
- Access conversion data in Merchant Centre
- Access reporting or insights from Merchant Centre
- Sync product titles, descriptions and images that show on Google Search and Maps
Learn how to link your Merchant Centre account and Google Analytics property.
Google Manufacturer Centre
Link your Manufacturer Centre account with Merchant Centre to sync and show up-to-date product data and to expand your brand reach on Google.
After you've linked both the accounts, the product data of verified brands in your Manufacturer Centre will be synced with your Merchant Centre on a daily basis. You can sync multiple feeds from Merchant Centre to your Manufacturer Centre in a unique feed.
Supplemental feeds and feed rules present in Merchant Centre are also applied to synced products in Manufacturer Centre.
Benefits
- Streamline feed creation and analytics
- Expand your brand reach
Display & Video 360
Link your Merchant Centre account to your account in Display & Video 360 so that you can create dynamic creatives powered by Google Merchant Centre. Once you've linked your Merchant Centre account, all of the information in your product data feed will be accessible in Display & Video 360 for creating product-level Dynamic Remarketing creatives. Your product data will be read-only in Display & Video 360, so you'll continue to make updates to this data directly in Merchant Centre.
Benefits
- Track activities and build audiences
- Build and manage creatives
- Find inventory and manage deals
Learn how to link your Merchant Centre account with Display & Video 360.
Shopify
Linking your Merchant Centre account with Shopify can create better opportunities for product visibility and sales on Google. Once connected through the Google & YouTube app, your entire product catalogue from Shopify is automatically synchronised with Merchant Centre. This ensures that all your product details are readily available for use in Shopping ads or free product listings.
Any changes or updates that you make to your products in Shopify are updated automatically to Google Merchant Centre, keeping your product information accurate and up to date across Google.
Benefits
- Free product listings across Google surfaces like Search, Shopping and Maps
- Create and edit Google Ads campaigns within Shopify
- Sell products directly from YouTube videos, Shorts and live streams, turn viewers into shoppers via the YouTube Shopping affiliate programme.
- Set up conversion tracking and integrate with Google Analytics for deeper insights.
Learn how to Manage your account with a Shopify integration.