The automated promotions data source helps you to automatically share your live promotions with Google without having to manually create them in your Merchant Center account.
Google will extract eligible live promotions from your products' web pages (also referred to as the product detail page) so that they will be automatically showcased on free listings and Shopping ads on Google. If available, Google will also extract the promotion coupon codes. After extraction, you can find the details of these promotions in your Google Merchant Center account under the 'Promotions' page.
Google will regularly verify if a promotion is still valid. If a promotion is no longer available for a product, it will be automatically removed from Google's platforms.
Learn more about promotions.
Promotion types supported
For the websites that are included in the beta, we will share your promotions that are:
- Percentage off with or without promotion codes
- Amount off with or without promotion codes
Promotion types not supported
The below promotion types are not supported:
- Loyalty member-specific promotions
- Sale price or strikethrough prices
- All other promotion types not listed under the above 'allowed' section
Opt some promotions out of showing on Google
Promotions set up by the automated promotions data source cannot be edited. If you don't want one of these promotions to be shown on Google, you can end the promotion by following these steps:
In your Merchant Center account, navigate to the 'Marketing' section.
Click Promotions.
Tick the box next to the promotion that you want to end.
Click End promotions.
(Optional) You can also end specific promotions from their description page. After you've clicked on the specific promotion, scroll to the bottom of the description page and select 'End promotion'.
Google will regularly review and verify if promotions are still valid. If a promotion is no longer available for a product, it will be automatically removed from Google's platforms.
Opt out of the automated promotions data source
You can opt out of the automated promotions data source by following these steps:
In your Merchant Center account, navigate to the 'Marketing' section.
Click Promotions.
Under the 'All promotions' tab, find the banner labelled 'Website promotions have been linked' and click Manage.
In the dialogue box labelled 'Remove automatic promotion updates', click the tick box next to 'I understand that I'm removing automatic promotion updates from Google. I may also need to manage or remove them from my website'.
Click Remove promotions.