Store address [store_address]

Use the store address [store_address] attribute to specify the postal address of your store.

In this article

• When to use
• Format
• Minimum requirements

When to use

Required for each product.

Format

Follow these formatting guidelines to make sure Google understands the data you're submitting.

Learn when and how to submit your product data.

To learn how to format your data for Content API, visit the Content API for Shopping resource.

Minimum requirements

These are the requirements you need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.

• Submit a valid postal address.
• Use Unicode characters (Recommended: ASCII only).
• Don't submit invalid unicode characters. These characters are generally added during your file's encoding process. To avoid them, use UTF-8 encoding. Examples of invalid unicode characters include:
  • Special unicode control characters, such as U+200D shouldn’t be included in your address.
  • Function characters
  • Private area characters
  • Surrogate pairs
  • Unassigned code points
• To help prevent encoding issues, submit files in a compressed format.
• Double-check the address you submitted for any typos or errors.
• Verify if the correct address is updated in your Merchant Center account.