This feature allows retailers to indicate which online products are eligible for same-day delivery badging and annotations. Eligible free listings with online offers will display to customers, showcasing their availability for same-day delivery across Google.
Learn how to submit delivery information to Google.
On this page
Before you begin
- Identify which products support same-day delivery.
- Identify the cut-off times for the participating shops. You might need to set up a few same-day delivery services to accommodate multiple time zones. Time zones are based on the Merchant Center settings that you provide, not the user location.
- Determine your fees structure, including the delivery fee. We currently don't support additional fees, hence the best practice is to add up all the fees and pass it to Google as one delivery fee (Range-based delivery fee is supported).
- Define delivery distance per shop. If the delivery radius varies, you may either set up a separate same-day delivery service or choose a conservative radius.
Eligibility criteria
You can enable same-day delivery annotations and badging for your listings in the United States if you meet the following criteria:
- Your business should provide same-day delivery fulfilment services for eligible products and the same-day delivery settings that you submit to Merchant Center should match what is on your website.
- The delivery cost for the same-day delivery should match the cost mentioned on your website.
- Your listings should be available in the United States.
Eligibility for faster than same-day delivery annotations
In addition to the requirements above, you can also enable faster than same-day delivery annotations, which is an extension of same-day delivery annotation that allows you to showcase your service of providing delivery on Google within minutes or hours, if you meet the following criteria:
- Your business should provide a delivery speed within a five-minute to six-hour timeframe.
- Over 90% of your Google inventory can be delivered within five minutes to six hours.
To express your interest in this new annotation, use the email address of the admin role in your Merchant Center account to contact [email protected] with the following information:
- Your Merchant Center account ID
- Proof of your ability to provide a five-minute to six-hour delivery time. For example, your website delivery policy page URL
Google will periodically check your eligibility to participate in faster than same-day delivery annotations to ensure delivery information consistency, and that these annotations won't show when your business stops being eligible for faster than same-day delivery annotations
Instructions
Set up same-day delivery for online product listings
You can set up same-day delivery for online product listings using the standard delivery service with a few changes in handling and transit time. Additionally, within the same 'standard delivery' same-day delivery service, you can use the transit time to include destinations eligible for same-day delivery while excluding other destinations.
Create a new delivery service
- In your Merchant Center account, click the tools and settings icon
.
- Select Delivery and returns under 'Tools'.
- Click Add delivery service.
- Select Delivery for online products.
Service coverage
In the 'Service coverage' page, name your delivery service, select United States as the country and select USD as the currency.
Delivery times
- Select 'Set a range of delivery times' manually.
- Select an order cut-off time. This is the specific time or the number of hours before which a customer can place an order that will be eligible for same-day delivery.
- Also, select the time zone in which this time is calculated (based on Merchant Center settings, not user location).
- For 'Order handling time', enter the minimum/maximum number of days that are required for processing an order as 0/0.
- For 'Transit time', enter the minimum/maximum number of days that are required for order transit as 0/0.
Delivery cost
- On the 'Delivery cost' page, select the delivery cost that you charge your customers for same-day delivery services. Options include:
- Free delivery over a certain amount
- Free delivery on all orders
- Range-based pricing based on the total value of the order
- Flat fee for all orders.
- In advanced settings, you may specify the delivery cost based on the destination by postcode/area, item weight, item quantity and order price.
- Click Save.
If only a subset of your products is available for same-day delivery, use a delivery label to tag available offers and indicate the name of the delivery label in advanced settings when creating a delivery rate table.
Verification
It is important to validate your delivery settings to ensure a positive customer experience. Google verifies same-day delivery services added by retailers, so make sure that the details match what's mentioned on your site. Same-day delivery must be advertised and mentioned on both your website and in the checkout flow.
It might take up to 72 hours for Google to review the settings. If there is an issue with the same-day delivery settings, the administrator of your Merchant Center account will receive an email with instructions on how to resolve the issue.