Google product category exclusion [google_product_category_exclusion]

Use the Google product category exclusion [google_product_category_exclusion] attribute to exclude from your promotion all items in your data source that belong to a specific Google product category.

When to use

Optional for all promotions.

Format

Follow these formatting guidelines to make sure we understand the data you're submitting.

To format your data for Content API, see the Content API for Shopping resource.

Best practices

These best practices can help you go beyond the basic requirements to optimize your promotion data for performance.

• If your promotion’s product applicability [product_applicability] attribute is set to specific_products, setting this Google product category exclusion attribute will exclude all items with the same product category in your product data source from your promotion.
• Don't set this attribute if there are any eligible items within the category. If that's the case, you'll need to manually map the promotion ID [promotion_id] to the eligible items in your data source, or use the product ID for promotion [item_id] attribute (see above) to map the eligible items in your promotions data source (for up to 20 items). For additional mapping details, visit the Choose products for your promotion article in our promotions implementation guide.

Examples