Use the promotion URL [promotion_url] attribute to provide a link to a page where customers can find the details of your promotion. This link is used as part of the promotion approval process to verify local applicability and that it is redeemable in store or as part of curbside pickup. It’s also used to verify that customers don't need to take any additional steps to redeem the promotion in store, besides presenting a coupon code or barcode.
When to use
Required for all promotions.
Format
Follow these formatting guidelines to make sure we understand the data you're submitting.
| Type | Unicode characters (Recommended: ASCII only) |
| Repeated field | No |
| File format | Example entry |
| Text feeds | examplewebsite.biz/totalpromotion |
| XML feeds | <g:promotion_url>examplewebsite.biz/totalpromotion</g:promotion_url> |
Minimum requirements
These are the requirements you'll need to meet to show your promotion. If you don't follow these requirements, we'll disapprove your promotion and let you know in your Merchant Center account.- The promotion URL must be a link pointing to the page on your website where customers can find the promotion details.
- The information present on the page with your promotion’s details must match the promotion data submitted.
Examples
| Promotion data for a clearance sale on lamps. | |
| Attribute | Value |
Promotion ID [promotion_id] |
all_lamps_must_go |
Promotion title [long_title] |
All Lamps Must Go |
Promotion URL [promotion_url] |
examplefurniturestore.biz/alllampsmustgo |