Eligible channel for promotion [redemption_channel]

The eligible channel for promotion [redemption_channel] attribute indicates whether the offer is valid online or in store.

When to use

Required for all promotions.

The following values are supported for this attribute:

• Online [online]: Allow your promotion to apply to products online.
• In store [in_store]: Allow your promotion to apply to products in store.
• Online and in store [online_and_in_store]: Allows your promotion to apply to products both online and in store.

Format

Guidelines

Follow these guidelines to make sure that you submit high-quality data for your products.

Minimum requirements

This is the requirement that you'll need to meet to show your promotion. If you don't follow this requirement, we'll disapprove your product and let you know in your Merchant Center account.

• If this value is left empty, your promotion will default to 'online'. Online promotions won't be restricted to the region shop radius, and will appear on your online Shopping ads.

Best practices

These best practices can help you go beyond the basic requirements to optimise your promotion data for performance.

• If you have an omnichannel promotion, which is a promotion that is available both in store and online, submit the value as 'online_and_in_store'.
• In-store value is only applicable for those participating in the local promotions open beta.

Examples