Product Studio is a suite of free-of-charge, AI-powered tools that empowers you to enhance and create high-quality product images and videos in just a few clicks, saving you time and resources. The tools can help you to create images, change backgrounds, increase image resolution, remove backgrounds and generate product videos. Your new images and videos can help you to attract more customers when you scale them across your marketing channels.
Merchant Center users can get started now or read below for more information. If you don't yet have a Merchant Center account, you can create one free of charge. Product Studio is also available via the Google & YouTube app on Shopify. If you're interested in participating in other AI features or staying updated on the latest features, express your interest by completing the form.
Professional quality product images in just a few clicks
To use Product Studio, you must agree to these Terms of Service. The services may sometimes provide inaccurate or offensive content that doesn't represent Google's views.
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Benefits
'80% of surveyed users have already been more efficient or expect to be more efficient by using Product Studio'.1
With Google's AI principles in mind, Product Studio brings you the benefits of generative AI, helping you to easily create unique and tailored product imagery and videos free of charge and to get more value from the images that you already have.
- Save time, money and resources: Product Studio is free of charge and helps to reduce the time, resources and budget needed to plan, shoot and edit high-quality product images and videos.
- Increase customer engagement: With more images and videos, your listings may perform better and generate a higher return on investment.
- Seamlessly update your images across multiple channels: When you save your new or updated images to Merchant Center, they're eligible to appear across a wide range of Google platforms, including search results, Shopping ads, Performance Max campaigns and anywhere else that uses feed data.
- Refresh your product images for public holidays, seasons and sales: Quickly and effortlessly create high-quality promotional images in one click using our inspiring themes to appeal to shoppers throughout the year.
What to expect
Product Studio is available to all Merchant Center users except those based in RU and FR. However, the feature still works best with Dutch, English, French, German, Italian, Japanese, Polish, Portuguese, Russian and Spanish language descriptions. The generate video feature is only available for merchants in Australia, Canada, India, Japan, the UK and the US. We continue to make the product better by improving the user experience, output quality, feature set and more.
To make sure that we're creating the best possible images and videos for your offers, we have a team of quality reviewers who may review your inputs and new images or videos. Here's how it works:
- We only share the basics: Reviewers view your original offer images, the new images or videos created by our system and the instructions given to create those new images or videos.
- Reviewers assess the quality: This helps us to understand what's working well and where we can improve.
- Your privacy matters: We only share the information needed to assess the image or video quality. Your confidential business information remains protected.
This process allows us to continuously refine our image-generation technology and deliver high-quality visuals that will help your offers to shine.
As this feature is still experimental, it may generate unexpected images or videos and works best with certain products. For example, consumer packaged goods with products front and centre. This feature doesn't support images with hands, wall art and light fixtures. It also doesn't support image or video creation for regulated goods such as alcohol, drugs, pharmaceuticals, gambling-related products, weapons, tobacco, fireworks, and health and medical devices. Review the Terms of Service for additional information.
How to access Product Studio
Product Studio is available in Merchant Center or the Google & YouTube app in Shopify. To access Product Studio in Merchant Center, follow the steps below or simply go directly to the Product Studio page.
- Go to the 'Creative content' section in the left-hand side navigation menu of your Merchant Center account.
- Select Product Studio.
You're now able to explore the full suite of creative tools in Product Studio, where you can enhance product images and generate brand-new videos with the power of AI.
For Shopify users, learn more about Product Studio for Shopify.
Change background
The change background feature provides a fast and cost-effective solution for generating high-quality product images that showcase products in natural, lifestyle-like settings. Review the best practices section below to learn more about writing a good scene description and what product images work best with Product Studio.
- Go to Product Studio within 'Creative content' in the left-hand side navigation menu.
- Select the Generate image button on the 'Generate better product images in seconds' card.
- Select the product image that you would like to use or upload a new one.
- Enter a description of your product.
- Describe the scene in which you want your product to be placed.
- For the best results, be sure to include a detailed description of the product, placement, surroundings and background that you'd like to be generated.
- Use a template to populate a scene description with just one click. You can find seasonal, public holiday and studio templates under the 'Or start with an inspiring theme' section. Select a theme to automatically populate the 'Describe the scene' text box and generate a scene for you.
- Select Generate image. It may take a few moments for the images to load.
- Review your newly generated images and take any of the following actions:
- Review the images: Select any of the four output images to expand the image for a better view.
- Animate an image: Select the tick box in the top left-hand corner of an image to select it. Then select Animate image to be brought into the image to video tool.
- Please note that you can only animate one image at a time. If you would like to animate multiple images, we suggest that you download each image and upload them to the Animate images tool separately.
- Download an image: Select the tick box in the top left-hand corner of any image that you would like to download, then select the Download button.
- Add to Merchant Center: If you're satisfied with any of the images, tick the box in the top left-hand corner of the image and select Add to Merchant Center.
- A confirmation dialog box titled 'Add this image to Merchant Center?' will appear.
- Tick the 'Use this image as your main product page' option and then select Add image to add the image to Merchant Center.
- The 'Add this image to Merchant Center?' option will only appear if one image is selected in Product Studio. If you select multiple images, each image will be added as an additional image, not as your main image.
- Select Add image to add the image to Merchant Center.
- If you'd like to generate a new background, you can add a new description and select Regenerate scene.
Remove background
Remove background allows you to remove the background of your product image with one click. Only your product will remain on a white background to help shoppers view your product clearly.
- Go to Product Studio within 'Creative content' in the left-hand side navigation menu.
- Select the Remove background card.
- Select the image that you wish to edit or upload a new one, then select Remove background.
- You can download or undo your changes.
- Select Add to Merchant Center. A confirmation dialog box titled 'Add this image to Merchant Center?' will appear.
- Tick the 'Use this image as your main product page' option and then select Add image to add the image to your Merchant Center account.
Increase resolution
This feature quickly increases the quality and size of your product images to make them look crisp.
- Go to Product Studio within 'Creative content' in the left-hand side navigation menu.
- Select the Increase resolution card.
- Select the image that you wish to edit or upload a new one, then select Increase resolution.
- You can now slide the before/after toolbar to view the changes.
- Select Add to Merchant Center. A confirmation dialog box titled 'Add this image to Merchant Center?' will appear.
Tick the 'Use this image as your main product page' option and then select Add image to add the image to your Merchant Center account.
Animate images
Effortlessly transform your static product photos into engaging, short videos using AI. This powerful tool helps you capture customer attention. It adds dynamic motion to your images, making your products stand out across your online shop, social media and marketing campaigns. Whether you start with an existing photo or a newly generated scene, animating your image is just a click away, helping you to create compelling visuals to attract more customers.
Instructions
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Go to Product Studio within 'Creative content' in the left-hand side navigation menu.
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Navigate to the 'Animate images' card and select the Get started button.
- Select the 'Upload image' icon
or select + Product to add a product for which you'd like to generate a video.
- If you select a product, the main product image will be used to generate a video. If you'd like to use a different product image, we recommend that you upload that image directly into the tool.
- After you've uploaded an image, you'll find an automatically populated prompt based on your uploaded image, which you can also modify. Select Generate.
- For the best results, ensure that your video generation prompt includes a comprehensive description of the desired visual elements, such as placement, surroundings and background.
- After a few moments, four videos will be generated. Hover over any of the videos to have it play automatically. If you would like to save the video, hover over the video and click the download icon
in the top right-hand corner of the video.
or select + Product to add a product for which you'd like to generate a video.
Generate video
Product Studio's AI-powered video generation tool can help you to turn your product images into eye-catching videos in just a few clicks. Learn more about generating videos in Product Studio for Merchant Center.
Create images
Generate new product visuals using text prompts. This interactive feature in Product Studio lets you describe your desired outcome and refine images step by step. To guide the AI, combine your descriptions with product images from your Merchant Center library or your own uploaded images.
Instructions
- Go to the 'Creative content' section in the left-hand side navigation menu of your Merchant Center account.
- Select Product Studio.
- On the Product Studio landing page, choose the card that says 'Create images'.
- The text and image input box will appear. You can generate a new image or edit existing ones by combining text descriptions, uploaded images and images from your product library.
- Provide your inputs: You can use any combination of the options below:
- Describe the image or edits: Type a description of the image that you want to create or the changes that you'd like made in the text box. For example, 'Show this product on a beach at sunset' or 'Make the background blue'.
- Upload your own images: Select the upload icon
- Select a product from Merchant Center: Select the + Product icon to choose a product from Merchant Center and then select Next.
- After entering your text prompt and/or adding images, select the Generate button.
- Refine your newly generated image:
- Review the generated image.
- To make further adjustments, type new instructions in the text box and select Generate again. You can repeat this process to fine-tune the result.
- When you're satisfied with the image, hover over it to save it
- Select the download button
- Select + Add to Merchant Center to choose a product to save the image to. If you would like to save the image as the main product image for this offer, tick the 'Main image' box.
- Select Add image.
- Select the download button
Explore
The 'Explore' section is your source of inspiration for creating fresh and engaging product assets. Here, you'll discover new and creative ways to showcase your products using Product Studio. This section is designed to help you stay ahead of the curve and generate timely, relevant content for your marketing campaigns.
Image themes
The 'Image themes' tab provides a gallery of pre-made scene suggestions that you can apply to your product images. Browse through a wide variety of themes, such as 'Celebrations and public holidays', 'Seasons', 'Studio settings', 'Interiors', 'Events' and 'Nature' to find the perfect backdrop for your products. You can filter the themes by category to narrow down your options. When you find a theme that you like, simply select it and you'll be taken to the 'Change background' feature with a pre-populated prompt. This makes it easy to create professional-looking product photos without having to write your own descriptions.
History
The 'History' tab shows your 20 most recently generated scenes, allowing you to easily revisit your work. You can copy the description from a previous generation if you'd like to create a similar scene again.
Best practices
Use these best practices to help you choose the best product images and write detailed descriptions to optimise your product data and drive results for your business using Product Studio.
Selecting the right product image
- Product Studio works best when you choose one main product image. Select a starting image that only has one main product. Product Studio doesn't work well if it can't easily identify the main product in the starting image.
Do  |
Don't  |
- Place the product at the centre of the image and leave most of the canvas white. If the main product is taking up a large portion of the image (such as being very close to or touching the edge of the image), use the 'reduce' button to make the product smaller. The product should be centred and leave most of the canvas white.
| Do |
Don't |
- Don't use images that contain humans using your products. Use an input image that doesn't show the product on a person.
| Do |
Don't |
- Don't select product images that involve hands or other props to showcase main products. Use an image that doesn't have hands or other props.
| Do |
Don't |
Writing a good scene description
- The style of image. For example, product photography, illustration, macro photography, etc.
- The type of product that you are adding to the scene. For example, a bottle of perfume.
- The placement of the product. For example, on a stone platform.
- The scene around the product. For example, surrounded by white and yellow flower petals.
- The background. For example, large tropical leaves and foliage in the background.
| Example scene description | Example result |
| Product photography of a bottle of perfume sitting on a marble surface. The bottle is surrounded by white and yellow flower petals. The backdrop is large tropical leaves and foliage. | |
| A studio product photo of a small tube bottle sitting on a circular marble platform with a gold trim. The platform is in focus, clear and sharp. There is a peach-coloured wall and cherry blossom branches in the background. The image is in focus, has an open aperture, has a high resolution and is in HD 8K. The image displays professional product photography, studio lighting, soft shadows, an insanely sharp image, a reflective surface and diffused lighting. | |
| A creative product photograph of a scented candle in a studio setting with a white background. The scented candle is placed on a decorative wood plank and a pine cone is blurred in the background. |
Stay updated
We'd love to hear from you. If you'd like to request information to be added to this article, submit this form to provide your feedback. To get involved in early access pilots and product discussions, submit this form and we'll be in touch if your business is a good fit for an upcoming pilot.
1Google internal data, Global, MSAT survey, base: total sample (n = 149) in US, March 2024