Product Studio is a suite of free-of-charge, AI-powered tools that empowers you to enhance and create high-quality product images and videos in just a few clicks, saving you time and resources. The tools can help you generate scenes, increase image resolution, remove backgrounds and generate product videos. Your new images and videos can help you to attract more customers when you scale them across your marketing channels.
Merchant Centre users can get started now or read below for more information. If you don't yet have a Merchant Centre account, you can create one free of charge. Product Studio is also available via the Google & YouTube app on Shopify. If you're interested in participating in other AI features or staying updated on the latest features, express your interest by completing the form.
Professional quality product images in just a few clicks
To use Product Studio, you must agree to these Terms of Service. The services may sometimes provide inaccurate or offensive content that doesn't represent Google's views.
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Benefits
'80% of surveyed users have already been more efficient or expect to be more efficient by using Product Studio'.1
With Google's AI principles in mind, Product Studio brings you the benefits of generative AI, helping you to easily create unique and tailored product imagery and videos free of charge and to get more value from the images that you already have.
- Save time, money and resources: Product Studio is free of charge and helps to reduce the time, resources and budget needed to plan, shoot and edit high-quality product images and videos.
- Increase customer engagement: With more images and videos, your listings may perform better and generate a higher return on investment.
- Seamlessly update your images across multiple channels: When you save your new or updated images to Merchant Centre, they are eligible to appear across a wide range of Google platforms, including search results, Shopping ads, Performance Max (PMax) campaigns and anywhere else that utilises feed data.
- Refresh your product images for public holidays, seasons and sales: Quickly and effortlessly create high-quality promotional images in one click using our inspiring themes to appeal to shoppers throughout the year.
What to expect
Product Studio is available to all Merchant Centre users except those based in RU. It works best with Dutch, English, French, German, Italian, Japanese, Polish, Portuguese, Russian and Spanish language descriptions. The generate video feature is only available for merchants in Australia, Canada, India, Japan, the UK and the US. We're continuing to make the product better by improving the user experience, output quality, feature set and more.
To make sure that we're creating the best possible images and videos for your offers, we have a team of quality reviewers who may review your inputs and new images or videos. Here's how it works:
- We only share the basics: Reviewers view your original offer images, the new images or videos created by our system and the instructions given to create those new images or videos.
- Reviewers assess the quality: This helps us to understand what's working well and where we can improve.
- Your privacy matters: We only share the information needed to assess the image or video quality. Your confidential business information remains protected.
This process allows us to continuously refine our image-generation technology and deliver high-quality visuals that will help your offers to shine.
As this feature is still experimental, it may generate unexpected images and videos, and works best with certain products. For example, consumer packaged goods with products front and centre. This feature doesn't support images with hands, wall art and light fixtures. It also doesn't support image or video creation for regulated goods such as alcohol, drugs, pharmaceuticals, gambling-related products, weapons, tobacco, fireworks, and health and medical devices. Review the Terms of Service for additional information.
How to access Product Studio
Product Studio is available in Merchant Centre or the Google & YouTube app in Shopify. To access Product Studio in Merchant Centre, follow the steps below or simply go directly to the Product Studio page. For Shopify users, learn more About Product Studio for Shopify.
Instructions
- Go to the 'Creative content' section on the left-side navigation menu of your Merchant Centre account.
- Click Product Studio.
You're now able to explore the full suite of creative tools in Product Studio, where you can enhance product images and generate brand new videos with the power of AI.
Generate scene
Scene generation aims to provide a fast and cost-effective solution for generating high-quality product images that showcase products in natural, lifestyle-like settings. Review the best practices section below to learn more about writing a good scene description and what product images work best with Product Studio.
Instructions
- Go to the 'Creative content' section on the left-side navigation menu of your Merchant Centre account.
- Click Product Studio.
- On the Product Studio landing page, choose the card that says, 'Generate better product images in seconds' and click on the Generate image button.
- Select the product image that you would like to use or upload a new one.
- Enter a description of your product.
- Describe the scene in which you want your product to be placed.
- For the best results, be sure to include a detailed description of the product, placement, surroundings and background that you'd like to be generated.
- Use a template to populate a scene description with just one click. You can find seasonal, public holiday and studio templates under the 'Or start with an inspiring theme' section. Select a theme to automatically populate the 'Describe the scene' text box and generate a scene for you.
- Click Generate scene. It may take a few moments for the image to load.
- If you're satisfied with the image, click Add to Merchant Centre. If you'd like to generate a new background, you can add a new description and click Regenerate scene.
Remove background
Remove background allows you to remove the background of your product image with one click. Only your product will remain on a white background to help shoppers view your product clearly.
Instructions
- Go to the 'Creative content' section on the left-side navigation menu of your Merchant Centre account.
- Click Product Studio.
- On the Product Studio landing page, click on the Generate image button.
- Select the Remove background tab.
- Select the image that you wish to edit or upload a new one, then click Remove background.
- You can now download or undo your changes.
- Click Add to Merchant Centre.
Increase resolution
This feature quickly increases the quality and size of your product images to make them look crisp.
Instructions
- Go to the 'Creative content' section on the left-side navigation menu of your Merchant Centre account.
- Click Product Studio.
- On the Product Studio landing page, click on the Generate image button.
- Select the Increase resolution tab.
- Select the image that you wish to edit or upload a new one, then click Increase resolution.
- You can now slide the before/after toolbar to view the changes.
- Then, click Add to Merchant Centre.
Generate video
Product Studio's AI-powered video generation tool can help you to turn your product images into eye-catching videos in just a few clicks. Learn more about generating videos in Product Studio for Merchant Centre.
Explore
The 'Explore' section is your source of inspiration for creating fresh and engaging product assets. Here, you'll discover new and creative ways to showcase your products using Product Studio. This section is designed to help you stay ahead of the curve and generate timely, relevant content for your marketing campaigns.
Image themes
The 'Image themes' tab provides a gallery of pre-made scene suggestions that you can apply to your product images. Browse through a wide variety of themes, such as 'Celebrations and public holidays', 'Seasons', 'Studio settings', 'Interiors', 'Events' and 'Nature' to find the perfect backdrop for your products. You can filter the themes by category to narrow down your options. When you find a theme that you like, simply click on it and you'll be taken to the 'Generate scene' feature with a pre-populated prompt. This makes it easy to create professional-looking product photos without having to write your own descriptions.
History
The 'History' tab shows your 20 most recently generated scenes, allowing you to easily revisit your work. You can copy the description from a previous generation if you'd like to create a similar scene again.
Best practices
Use these best practices to help you choose the best product images and write detailed descriptions to optimise your product data and drive results for your business using Product Studio.
Selecting the right product image
- Product Studio works best when you choose one main product image. Select a starting image that only has one main product. Product Studio doesn't work well if it can't easily identify the main product in the starting image.
Do  |
Don't  |
- Place the product at the centre of the image and leave most of the canvas white. If the main product is taking up a large portion of the image (such as being very close to or touching the edge of the image), use the 'reduce' button to make the product smaller. The product should be centred and leave most of the canvas white.
| Do |
Don't |
- Don't use images that contain humans using your products. Use an input image that doesn't show the product on a person.
| Do |
Don't |
- Don't select product images that involve hands or other props to showcase main products. Use an image that doesn't have hands or other props.
| Do |
Don't |
Writing a good scene description
- The style of image. For example, product photography, illustration, macro photography, etc.
- The type of product that you are adding to the scene. For example, a bottle of perfume.
- The placement of the product. For example, on a stone platform.
- The scene around the product. For example, surrounded by white and yellow flower petals.
- The background. For example, large tropical leaves and foliage in the background.
| Example scene description | Example result |
| Product photography of a bottle of perfume sitting on a marble surface. The bottle is surrounded by white and yellow flower petals. The backdrop is large tropical leaves and foliage. | |
| A studio product photo of a small tube bottle sitting on a circular marble platform with a gold trim. The platform is in focus, clear and sharp. There is a peach-coloured wall and cherry blossom branches in the background. The image is in focus, has an open aperture, has a high resolution and is in HD 8K. The image displays professional product photography, studio lighting, soft shadows, an insanely sharp image, a reflective surface and diffused lighting. | |
| A creative product photograph of a scented candle in a studio setting with a white background. The scented candle is placed on a decorative wood plank and a pine cone is blurred in the background. |
Stay updated
We'd love to hear from you! If you'd like to request information to be added to this article, submit this form to provide your feedback. To get involved in early access pilots and product discussions, submit this form and we'll be in touch if your business is a good fit for an upcoming pilot.
1Google internal data, Global, MSAT survey, base: total sample (n=149) in US, March 2024