Products with 3D imagery have 50% more user engagement when compared to products with 2D images. If you are a merchant who owns 3D content, you can display your products in 3D and augmented reality on Google Search.
While many merchants already have 3D models available, we know that creating these assets can be expensive and time consuming, often requiring hundreds of product photos and costly technology. With Google's AI technology, we can now create 180- and 360-spins of products on your behalf using just a handful of still photos.
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Requirements for creating a 180- or 360-spin
- If you upload at least five high-resolution images of a product to Google Merchant Centre, Google can create a 360- or 180-spin of the product. The images should include a view of the product from the front, back, left, right and top.
| Inputs | AI-generated 3D spin | |||||||||||
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- There should be a single item per image.
- For shoes specifically, in addition to a single shoe per image, it should be of the same colour, foot and size. For example, a red left-foot shoe in size 9.
- It is best if all images are from the same photo shoot.
- Images can be either portrait (4:3) or landscape (9:16).
| Resolution | Portrait (4:3) | Landscape (9:16) |
| Minimum | 693 x 520 | 450 x 800 |
| Suggested | 1,182 x 888 | 768 x 1,366 |
After these images are uploaded to Google Merchant Centre or the Google Manufacturer Centre, Google AI will automatically generate either a 180- or 360-spin of your product and display it on Google Search. This process may take up to two weeks, but uploading additional images doesn't guarantee the creation of a spin.
Note: The 360- and 180-degree spin feature is currently available to merchants in the US.
How 180- and 360-spin works
Simply upload your high-resolution images to your web server.
If you have a Google Merchant Center account:
To upload the images, use the image link [image_link] or additional image link [additional_image_link] attributes in your feed or use the Content API. Make sure that your high-resolution images use the exact same file name and have a URL link to successfully create a 360-spin of your product. Google will automatically pick up the improved images the next time that we process your feed.
If your high-resolution images have new or different file names, follow the steps below:
- In your Merchant Center account, update the image link
[image_link]or additional image link[additional_image_link]attributes in your feed.
Note: You can upload a feed or submit the feed using Content API or by importing content from an e-commerce platform to Merchant Center.
If you don't have a Google Merchant Center account:
- Use robot meta tags and set the maximum image preview size to 'large': <meta name="robots" content="max-image-preview:LARGE">
- To add high-resolution product images directly to your Google Business Profile:
- Locate your Business Profile on Search or Maps.
- Click Edit products, then Add product.
- Click Select photo to upload your photo.
- Now sign up for Merchant Center and link your Business Profile account to Merchant Center to easily share and edit more robust image details.
If you manage your Google Merchant Center account through Shopify:
- From your Shopify admin, upload high-resolution images in the Media section of your products page.
- Save changes.
Frequently asked questions
What should I do if I can't view my 180- or 360-spin asset with products within two weeks?
If you can't view your 180- or 360-spin asset with your products within two weeks, this could be due to the images not meeting our requirements. Confirm the size, angle and resolution of your image, then ensure that the image name and URL match the images on your web server. If all are correct, contact Google customer support using the contact form or directly from your Merchant Centre account:
- In your Merchant Centre account, click the help icon
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- Select Help Centre and support.
- In the pop-up that appears, click Contact us.
.Note: Uploading additional images doesn't guarantee that a spin will be created.
Can Google create gITF (3D) models from images?
No, we can't create a 3D asset (gITF) from images. We can only create either a 360- or 180-spin asset from your images of your products. You can create a 3D gITF model of your products with the help of one of our partners, including CGTrader, Epigraph, Ocavu and VNTANA.
I want to use Google's 180- and 360-spin but also offer a more detailed 3D model for users to explore. Is that possible?
Only 3D (glTF/glb) models allow users to view the object in their space (AR). These show attribution to the merchant that provided the 3D model.
180- and 360-spin assets don't provide 'view-in-your-space' capability and are annotated with 'generated by Google'.
Learn more about how to display your products in 3D and augmented reality.