Assign specific products to your online and physical stores

If you have both online and physical stores, you can assign products to the specific stores where they are sold. Add this product availability information to Merchant Center to show your products alongside your Google Business Profile across Google, like on Google Search, Google Maps, the Shopping tab, and more. Potential customers can then check what’s available in store and what’s available to order online.

You must first add your products and add your stores to your Merchant Center account before you can specify local product availability.

Manually added stores aren’t eligible for local inventory ads or free local listings. If you want to start serving on local inventory ads or free local listings, you’ll need to onboard. Learn more about Local inventory ads and free local listings overview.

The manual assignment methods described in this article are only available if you do not use local inventory ads or free local listings.

If you have enabled local inventory ads or free local listings, the "Add to store(s)" and "Remove from store(s)" UI features will not be visible in your account. You must manage your local inventory directly using your local product data source or the API to ensure your data is updated accurately.

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There are 2 methods to assign products to your stores. They are very similar and you can use whichever method you prefer. Below, we’ll take you through the recommended method first.

Note: If you can’t find the "Add to store(s)" or "Sales channels" options, you likely have the local inventory ads or free local listings add-ons enabled, or you submitted your product data by API. In these cases, you can’t assign stores manually and must update availability directly in your local inventory data source.

Method 1: Add products to your stores from your product list

In Merchant Center, go to the left navigation menu, and select Products .
Select the All Products tab. The products shown here are all assigned to your online store because you haven’t yet specified other stores.
Select the products that you’d like to update as available at each store. You can either select one product or multiple products if you plan to mark them as available at the same store.
Select Add to store(s) on the blue bar that appears after selecting the products.
In the pop-up window “Add to stores”, choose the stores that you want to add the selected products to.
Select Add.

A pop up window that reads Add to stores, with a list of stores to choose from.

Note: Your product availability data will now be shown along with your Google Business Profile across Google sites.

Method 2: Add products to stores using the Sales channels tab

In Merchant Center, go to Products .
Go to the Sales channels tab. It will be blank as you have not added any products yet.
Select Add products to stores.
In the pop-up window, select the products that you’d like to mark as available for your store locations. You can select one product or you can select multiple products if you plan to mark them as available at the same store location.
Select Next.
In the pop-up window that appears, select the stores that you’d like to add the selected products to.
Select Add.

A pop-up window titled Add x-number of products to stores. Below the title is a list of stores to choose from.

Next steps

The products that you added will appear in the “Sales channels” tab shortly. Each product available at each location will appear as its own line item.

Example

You marked a couch as available at your online store and at your 3 physical stores. On the “Sales channels” tab, you’ll find that the couch is listed 4 times, once for each store.

Update product availability

You can edit a product’s availability in the product editor by following the steps below:

In Merchant Center, go to the left navigation menu, and select Products .
Select the All Products tab.
Select a product to open the product editor and select Edit product.
Select the drop-down arrow of the “Availability” box and select In stock or Out of stock.
Select Save.

The product editor showing different boxes to enter details, such as availability and channels, about a product.

Don’t show products on Google

To remove a product from a store's list of products, follow the steps below:

In Merchant Center, go to the left navigation menu, and select Products .
Select the All Products tab.
Select the products that you’d like to remove from one or more stores.
Select Don’t show on Google on the blue bar that appears after selecting the products.
In the pop-up window, select “Don't show on Google” and select Apply.

Note: If you’re a merchant using local inventory ads or free local listings, products managed by data sources can’t be deleted directly in the Merchant Center UI. To remove a product from a specific store, you must update your local product data source instead. You can either remove the row for that specific product and store combination, or set its availability attribute to out_of_stock.

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