Reminders
- If you provide different delivery information for a product in the same country, we'll calculate the lowest delivery cost for the product for a given situation, and display that rate and the associated delivery speed to customers. If the delivery cost is the same, we'll use the delivery information with the fastest delivery speed.
- You can provide multiple delivery dimensions, such as setting delivery rate based on both weight and price factors, for a product in the same country by creating an advanced cost table.
- The delivery costs that you submit to Merchant Center should be as close as possible to what's on your website. Overestimate the figures that you submit if you can't match the costs closely.
- The prices and delivery times configured using the delivery
[shipping]attribute will override account-level settings for the matching location for that product if the price[price]sub-attribute is submitted. Make sure that your delivery settings are consistent across your account-level settings and item-level product data to avoid unexpected behaviour. - Updates to your delivery settings made using the automated API, including updates by a third-party platform such as Shopify, may overwrite manual updates from Merchant Center.
- The delivery rate details can't be imported automatically in Merchant Center if you use a third-party app to generate delivery rates in Shopify. You'll need to set up delivery rates in your Merchant Center account manually.
You can configure your delivery settings through the following methods, which each has its own set of options.
| Search Console | Shop builder | Merchant Center | Merchant Center with feed labels | Feeds or Content API | |
| Same delivery for all products | |||||
| Offer order value conditions | |||||
| Same delivery for all products with exceptions | |||||
| Delivery is based on variables like weight | |||||
| Domestic delivery cost based on carrier | |||||
| Cross-border trade supported | |||||
| Expedited delivery | |||||
| Same-day delivery | |||||
| Domestic delivery speed based on carrier | |||||
| Local collection | |||||
| Loyalty delivery | |||||
| Delivery varies by region | |||||
| Same delivery for all products with exceptions | |||||
| Delivery can be different for every product | |||||
| Pick up today |
Step 1 of 6: Add delivery-related attributes to your products (optional)
Delivery label
- Delivery information can be associated with either all products or with groups of products, the latter of which can be specified using the delivery label
[shipping_label]attribute. - The delivery label attribute needs to be added to the products before you set up delivery settings.
Delivery weight and dimension
- To set your delivery costs based on weight, submit the delivery weight
[shipping_weight]attribute. - To use carrier-calculated delivery costs, enter the weight and dimensions of the package for your product using the following attributes:
Learn how to Make quick edits to product information in Merchant Center.
Learn how to Add products from a file to Merchant Center.
Learn how to Add products to Merchant Center using Google Sheets.
Step 2 of 6: Create new delivery information
- In your Merchant Center account, select Products and shop in the left navigation menu.
- Select Delivery and returns.
- In the 'Delivery policies' tab, click Add delivery policy.
Note: You may configure up to 20 delivery policies per country.
Step 3 of 6: Choose the countries that you deliver to
Select a single country or multiple countries that you deliver to that share delivery costs and delivery options. This should be where you want to deliver to and may not necessarily be where the order is dispatched from or where your business is based.
- You can specify multiple countries in a single delivery option or create multiple delivery options for each country. To use country-specific options such as a carrier rate, create separate delivery information only for that country.
- If you convert delivery information with any of these features into a multi-country setup, these features will be removed.
Step 4 of 6: Choose which products to associate with this delivery information
- Select either 'All products' or 'Specific products'.
- If you select 'Specific products', choose from the list of delivery labels detected with your product data.
Note: You can only proceed with the 'Specific products' option if:
- You already have delivery information turned on for all products.
- The delivery label is added to your products.
If no delivery labels are available in the list, ensure that you've added the delivery label [shipping label] attribute to your products.
Step 5 of 6: Decide how you want to determine delivery speed
Choose how you want to determine delivery speed from these two options:
- Let Google determine delivery speed by the carrier on your behalf (US only).
- Enter specific delivery speed manually.
- For 'Order cut-off', choose the time of day by which orders must be placed to process them on the same day. Also, select the time zone in which this time is calculated. For example, a cut-off time of 3.00 p.m. GMT means that orders placed after that time won't be processed until the next working day.
- For 'Handling time (days)', enter the minimum and the maximum number of days that processing could take. Add '0' if you process items the same day that they're ordered. To choose which days of the week you're processing orders, use the drop-down menu and select a day range (for example: Mon–Fri, Mon–Sat).
- For 'Transit time (days)', select your delivery time option and specify the minimum and the maximum number of days that transit could take. Merchants can choose from two options:
- All destinations
- Destination by zone
- Zones can be created and edited with postcodes and later used to define delivery speed. Manual delivery zone configuration is limited to 100 zones.
Holiday effects on estimated delivery date
Products with handling or delivery times that overlap with a national holiday will have the estimated delivery date extended by a day. The public holidays in the following countries are considered non-working days when calculating estimated delivery date: Australia, Brazil, Canada, France, Germany, India, Japan, New Zealand, South Korea, the United Kingdom and the United States.
Example
Here is an example of what an estimated delivery date might look like with the settings below in Merchant Center:
- Order cut-off: 3.00 p.m. EST
- 0–1 handling days (fulfilled Monday–Friday)
- 3–5 transit days (fulfilled Monday–Saturday)
Google uses the maximum handling and delivery range to calculate the arrival date. If a customer places an order at 8.00 p.m. EST on Wednesday, the estimated delivery date will be the following Thursday.
| Minimum estimated delivery date: six calendar days |
Maximum estimated delivery date: nine calendar day |
||||
|---|---|---|---|---|---|
| Day of order | Day of week | Status | Day of order | Day of week | Status |
| Day 1 | Wednesday | Order placed after cut-off | Day 1 | Wednesday | Order placed after cut-off |
| Day 2 | Thursday | Handling time | Day 2 | Thursday | Handling time begins (Day 0*) |
| Day 3 | Friday | Transit time | Day 3 | Friday | Handling time ends (Day 1) |
| Day 4 | Saturday | Transit time | Day 4 | Saturday | Transit time |
| Day 5 | Sunday | No action | Day 5 | Sunday | No action |
| Day 6 | Monday | Transit time (including delivery day) | Day 6 | Monday | Transit time |
| Day 7 | Tuesday | Transit time | |||
| Day 8 | Wednesday | Transit time | |||
| Day 9 | Thursday | Transit time (including delivery day) | |||
* 'Day 0' means 'same day' for orders placed before the cut-off time. For orders placed after cut-off, 'Day 0' is then the next working day. In other words, all handling time is counted starting with 'Day 0', regardless of when the order is placed in relation to the cut-off time.
Regions' functionality for speed
Regions allow merchants to share different speeds manually based on customer locations. A region is a geographic area defined by a set of postcodes.
Delivery speed by region is currently available to be defined by postcodes in the following countries: Australia, Brazil, Canada, France, Germany, India, New Zealand, the United Kingdom and the United States.
To show this information, specify both order handling time and transit time for your products. Learn how to Set up estimated delivery time.
Step 6 of 6: Calculate your delivery costs
- Select the currency that matches the product price
[price]associated with this delivery information.- The target country may disapprove of your items if there's no delivery service matching the products' currency and target country. Delivery and product price will be converted and displayed in the user's preferred destination country.
- Select from two 'Order value conditions':
- 'Free delivery over a specific order value'
- 'No delivery below a specific order value'
- Choose the delivery cost option that mirrors how you charge for delivery on your site.
| Delivery cost options | How you charge | Delivery cost type | Example |
|---|---|---|---|
| Free delivery | All orders get free delivery. | Free delivery | |
| Free delivery over a certain amount | You charge your customers on orders below the threshold order value. | Free delivery is dependent on order value. |
Free delivery is dependent on order value. Free delivery for orders over £100. |
| Paid delivery | All orders have the same delivery fee. | Flat rate fee | £5 for all orders. |
| You charge your customers exactly what you pay for delivery with common carriers. |
Carrier (available for Australia, Germany, the United Kingdom and the United States). You'll also need to submit the delivery weight and dimension attributes. Rates are calculated automatically based on common carrier rates for all customers and the rates update if the carrier rates change. Learn more in the section below. |
You charge your customers exactly what you pay for delivery with common carriers. | |
| Your delivery cost depends on the order value. | Price |
For orders below £20, you charge £5. For orders of £20 and above, you charge £2. |
|
| Delivery rate is determined based on package weight. |
Weight You'll also need to submit the delivery weight attribute. |
For products up to 5 kg, you charge £5. For products 5.0001 kg and above, your delivery is free of charge. |
|
| Based on destination (Australia, Brazil, Canada, France, Germany, India, Japan, New Zealand, the United Kingdom or the United States only) |
Destination |
No delivery for Hawaii. | |
| Delivery rate is determined based on the number of items. | Quantity You will need to add a range of quantities. |
The delivery fee for buying 1–10 products is £10, and for 11–100 products, it is £20. |
Delivery cost by quantity
Delivery cost can also be determined by quantity. This means that your rate will be based on the number of items that you have. When you use this option, you'll need to add a range of quantities.
Example:
The delivery fee for buying 1–10 products is £10, and for 11–100 products, it is £20.
Advanced cost table
You can also use an 'Advanced cost table', which calculates delivery cost based on multiple factors.
When you create an 'Advanced cost table', you can create a table with up to 25 rows, 10 columns and 2 dimensions. You can provide multiple delivery dimensions, such as setting a delivery rate based on both weight and price factors for a product in the same country. Below are factors that you can use to calculate costs:
- Price
- Weight
- Destination
- Number of items
Cost by region
Regions allow merchants to manually share different costs based on customer locations. Costs are determined by where customers are located by destinations of state or region and postcode. The following chart details availability for delivery cost for region and postcode:
| Destination by state or region | Australia, Brazil, France, Germany, India, Japan, New Zealand and the United States |
| Destination by postcode | Australia, Brazil, Canada, France, Germany, India, New Zealand, the United Kingdom and the United States |
Delivery cost rate type
On top of the 'flat rate', 'free delivery' and 'carrier rate' in the table above, you can also use the rate types listed in the table below for delivery cost setup:
| How you charge | Delivery option | Example |
| N/A | Does not deliver | No delivery for orders under £5. |
| You charge for delivery based on a percentage of the order value. | Percentage of product price | For an order with a value of £50, you charge 10%, leading to a delivery cost of £5. |
| Delivery rate depends on distance to the customer. | Destination | You can set a cost for each destination by region. |
Carrier rate (Australia, Germany, the United Kingdom and the United States only)
| Region | Supported delivery carrier | Service |
| Australia | Australia Post | Regular Parcel Express Post |
| TNT | Road Express Overnight Express |
|
| TOLL | Road Delivery Overnight Priority |
|
| Germany | DHL | Paket Päckchen |
| DPD | Express 12 Express Classic Parcel |
|
| Hermes | Päckchen Paketklasse S Paketklasse M Paketklasse L |
|
| UPS | Express Express Saver Standard |
|
| United Kingdom | DHL UK | Express Express 12 |
| DPD UK | Express 12 Express Next Day Standard Parcel 12 Standard Parcel Next Day Standard Parcel Two Day |
|
| RMG (Royal Mail) | 1st Class Small Parcel 1st Class Medium Parcel 2nd Class Small Parcel 2nd Class Medium Parcel |
|
| TNT | Express Express 10 Express 12 |
|
| UPS UK | Express Express Saver Standard |
|
| Yodel | B2C 48HR B2C 72HR B2C Packet |
|
| United States | FedEx | Ground Home Delivery Express Saver First Overnight Priority Overnight Standard Overnight 2Day |
| UPS | 2nd Day Air 2nd Day Air AM 3 Day Select Ground Next Day Air Next Day Air Early AM Next Day Air Saver |
|
| USPS | Priority Mail Express Media Mail Retail Ground Priority Mail First Class Mail First Class Package |
To use this option:
- For 'Carrier service', select one of the supported carriers along with the service (e.g. UPS Standard). The carriers are different for each service area.
- Enter the 'Origin postcode' where the parcel will be dispatched from (e.g. 'PO16 7GZ').
- If necessary, select 'Manually adjust delivery rates' to make changes to your delivery carrier's standard rates. For example, you may have a discount.
Rate modifications
Carrier rates use the standard commercial rates for each carrier, but you can adjust the rates (up or down) by a percentage or flat amount.
Some carriers have multiple rates for commercial and personal purposes. Google uses commercial rates (e.g. 'Standard' for FedEx and 'Daily' for UPS). If you use non-commercial delivery costs (often called retail), you'll most likely need to adjust the rates up by 50–60%.