Check product visibility and status in Merchant Center

Under review

Google is reviewing the product for any issues. Reviews may take up to three to five days for ads and a few weeks for other features (such as free listings). Common reviews include:

• Initial review: You're new to Merchant Center or you upload product data to your account for the first time. Our specialists review the provided information to ensure that it aligns with product data specifications.
• Pending image crawl: You don't need to do anything right now. Your image will automatically appear after we've fetched it. We'll let you know if we encounter any problems.

Processing

Google is processing updates to the product, which may take up to 15 minutes. This usually happens when you edit the product's information.

Approved

Google has completed reviewing the product, and the product is now showing on Google.

Limited

The product is showing on Google, but only in some instances, or all of the product data may not be shown on the ad. This may mean that the product is eligible to show in some countries but not others, or may not be showing for some marketing methods. You can check for any issues with the product in the 'Needs attention' tab.

Not approved

The product can't be shown on Google. There may be one or more errors that are preventing it from being shown on Google. You can fix the error by selecting 'Fix errors', or by going to the 'Needs attention' tab in Merchant Center. Common reasons why your products may not be approved include:

• Policy disapprovals: Your website or specific products that you've submitted don't comply with our policies. Visit the Shopping ads policy centre for additional information.
• Data quality disapprovals: Your product doesn't comply with our product data specification.

The 'Needs update' column lets you know if your product needs to be refreshed. 'Needs update' is an indicator overlaid on existing statuses, not a status itself.

If your product is marked as 'Needs update', this means that you need to update the product data, not necessarily that there's a change in your product's overall status.

• Products enter this status 30 days after their last update.
• Update your product data regularly to maximise visibility to potential customers.
• Neglecting to update your product data can result in decreased visibility and the removal of your product from Merchant Center.

Merchant Center Next and Shopping Content API:

Merchant Center Next and Shopping Content API (SCAPI) count products differently, which can cause confusion. Merchant Center Next counts each product only once, while SCAPI counts each product multiple times if it's sold in multiple countries. This difference will likely persist for a long time, so be aware of it when comparing product counts between the two platforms.

Learn more about issues in Merchant Center.