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Quick answers
How many Merchant Center accounts can a single user be added to?
A single user can be added to a maximum of 100 Merchant Center accounts.
Can multiple Google Accounts be linked to a single Merchant Center account?
Yes. People are added and managed via individual Google Accounts and associated email addresses.
I received an error message: 'We were unable to add this email address because it is not associated with a Google Account. Choose a different email address or create a new Google Account'.
If you receive this error message, the email address that you're trying to grant access to Merchant Center isn't linked to a Google Account. Email addresses must be linked to a Google Account to be added to Merchant Center. To link your email to a Google Account:
- Go to Google Account sign-up.
- Click Use my current email address instead.
What access does a person need to get the 'Verified website owner' label?
Everyone is eligible for the attribute 'Verified website owner'. If this label appears under a person's name in the 'People' list, it means that this person has verified the website associated with their Merchant Center account.
Who can invite new people and change access levels?
Admin users can invite others to access the Google Merchant Center account. To do so, click the 'People and access' tab under the settings and tools menu.
Can other people on the Merchant Center account view my login information?
No, all users sign in to your account with their own Google Accounts, so you can safeguard your own login information.
Super admin is a role given to a person in Business Manager that has the highest permissions across all of your connected apps, as well as the ability to grant or remove the access of others. Learn more about how to manage your business as a super admin.
Access types
Account admins can specify different access levels for each person and each person may receive different types of emails.
Super admin
Super admins are people from the Business Manager profile to which this Merchant Center is connected and who hold the highest level of access to connected apps. In Merchant Center, they hold admin access.
Admin
Admins are people with beyond-standard access. Admins may add, remove or edit people. Only admins can add and remove apps and shops in Merchant Center.
Standard
People with standard access can sign in to Merchant Center and access everything, but they won't be able to manage others or add and remove apps and shops.
- Standard users can also verify the shop's website URL, link Business Profiles with Merchant Center, perform feed or product edits and, like the admin user, change account settings (such as editing your business address).
- Standard users can't work with reports, view performance insights, enable programmes or link Google Ads accounts.
Email-only access
No account access, but will receive emails based on preferences.
Performance and insights
People with the performance and insights access level can read, modify and delete custom reports, as well as read any predefined dashboards and reports.
Manage people on your account
Invite a new person
- Go to People and access in your Merchant Center account.
- Click Add person.
- Enter the email address of the person who you want to invite.
- On the next page, select the level of Access type that you'd like to grant: admin or standard. The default email permissions such as mandatory service announcements, news and tips, surveys and pilots, product data alerts, returns and reports will apply to all new people.
Tip: If you are a super admin, you can grant this person super admin access in Business Manager. To go to Business Manager, click on 'Manage in Business Manager' in the banner above the people list.
- Click Save.
After you've done this, the invited person will receive an email prompting them to accept. Their access will be marked as 'pending' until they accept the invitation.
Revoke people roles
Before removing a person, ensure that your website URL verification status isn't associated with that person. If it is and you remove that person from your account, you'll also lose your verification status (and subsequently your claim status) and will need to complete website verification and claiming with another person.
- Go to People and access in your Merchant Center account.
- Under 'People', click Manage for the person who you would like to remove.
- Under 'Account status', click Remove person.
Edit people roles
Admin users may edit a person's role. To do this:
- Go to People and access in your Merchant Center account.
- Under 'People', click Manage for the person whose access you wish to edit.
- Select the new access type that you want to assign to this person, then click Save.
Unlink an account
If you no longer wish to have your Google Account linked to a Merchant Center account, you can remove your own access in the 'People and access' section by selecting 'Edit your own access' and removing yourself.
In Merchant Center:
- Go to Apps and services in Merchant Center.
- In the Google services section, you'll find the linked Google Ads accounts.
- For the account that you'd like to unlink, click Manage, then Unlink.
In Google Ads:
- Go to Data Manager in your Google Ads account.
- Under the 'Connected products' tab, find the Merchant Center account that you want to unlink.
- Click Manage and link next to the Merchant Center account.
- Click Unlink.