Add shops to Merchant Center

Adding your shop links your Merchant Center and Business Profile accounts. This allows you to manage your online and local presence together and show your products across Search and Maps. Linking these accounts is crucial for local inventory ads and free local listings, as it enables Google to verify your physical shop locations and display relevant product information to nearby shoppers.

How to add and remove shops

You must be a super admin to add a shop to your Merchant Center. If you aren't a super admin, you can find out who the super admin is on the 'People and access' tab in Business Manager. The super admin can either link the Merchant Center and Business Profile accounts for you or add you as a super admin, as needed.

Add a shop (connect your accounts)

In your Merchant Center account, select Settings in the left navigation menu.
Select Access and services.
Go to Apps and services.
Under 'Google services', select Add service.
Select Google Business Profile and find the shops that you want to add to your Merchant Center account, then select Next.

Remove a shop

In your Merchant Center account, select Settings in the left navigation menu.
Select Access and services.
Go to Apps and services.
Under 'Google services', find the shop that you want to remove and select the tick box on the left.
At the top, select Remove and then confirm to remove the selected shop.

How to link your Business Profile and Merchant Center accounts

Linking your accounts allows you to manage your Business Profile information through your Merchant Center. You can link up to 200 Business Profiles with your Merchant Center account.

How to link accounts that you own or manage

If you are the owner of the Business Profile and you are also an administrator or user on the Merchant Center account, you can link the two accounts by following the steps below.

In your Merchant Center account, select Settings in the left navigation menu.
Select Access and services.
Go to Apps and services.
Under 'Google services', select Add service.
Select Google Business Profile, then select Next.
Select the Business Profile that you'd like to link, then select Next.
Confirm the Business Profile, then select Link and you are finished.

How to link to a Business Profile that you don't manage

Step 1: Send a linking request

In your Merchant Center account, select Settings in the left navigation menu.
Select Access and services.
Go to Apps and services.
Under 'Google services', select Add service.
Select Google Business Profile, then select Next.
In the box that opens, select Profile that you don't manage.
Enter the email address of the Business Profile owner or manager, then select Next.
Select Send request.
You can check the status of the request on the 'Apps and services' page.

Step 2: Approve the linking request

After you've sent a request, the Business Profile owner or manager needs to sign in to the Business Profile Manager to accept the request.

How to unlink a Business Profile

You can unlink an advertising account to stop your business from being advertised. Before you unlink an advertising account, consult with the person who updates the account.

In your Merchant Center account, select Settings in the left navigation menu.
Select Business info.
Select the Shops tab, then select the Google Business Profile that you'd like to unlink.
Select the Google Business Profile that you'd like to unlink, then select Remove.
Select Remove access.

How to edit shop information

After you've linked Merchant Center and Business Profile accounts, you can edit information about your local shops from Merchant Center.

Edit business information

In your Merchant Center account, select Settings in the left navigation menu.
Select Business info.
Select the Shops tab.
Find the shop that you want to edit, then select the Edit business information icon.
Edit any of the information about your business, including phone number, hours and so on.

Add photos

In your Merchant Center account, select Settings in the left navigation menu.
Select Business info.
Select the Shops tab.
Find the shop that you want to edit, then select the Add photo icon.
Upload photos or videos to add.
When prompted, select Select.

Add an update

In your Merchant Center account, select Settings in the left navigation menu.
Select Business info.
Select the Shops tab.
Find the shop to which you want to add an update, then select the Add update icon.
Add an update by filling in the description and any relevant photos.
When prompted, select Publish.

About data sharing between linked accounts

When you connect your Business Profile to Merchant Center, some of your data will be shared between the two.

Data shared from Merchant Center

Details about your Merchant Center account, such as name and account ID
Data about your products, including titles, descriptions, images and others shown on Google Search and Maps

Data shared from Business Profile

Details related to your shop's Business Profile, such as your shop name, address and performance

Frequently asked questions

How can I change my business group?

In your Merchant Center account, select Settings in the left navigation menu.
Select Access and services.
Go to Apps and services
Under 'Google services', select the Google Business Profile linked to the profile that you want to change. A column will then appear on the right-hand side.
Select Change business group.
Select a new business group from the pop-up menu.
Select Save.

Learn more about business groups.

Can multiple shops be added to Merchant Center?

Yes, you can add multiple shops to a Merchant Center account.

Can a shop be added to multiple Merchant Center accounts?

Yes. You can add and manage the same shop in multiple Merchant Center accounts.

Who can edit shop information?

You have to be an owner or a manager on the shop's Business Profile to be able to edit shop information.

Who can add shops to a Merchant Center?

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