About adding a business name

When you create your account, you need to add your business's name. Customers will find this name in your ads and free product listings.

To make sure that your business name works correctly in all situations, follow these guidelines:

• Use a short name for your business name. You could use your business name or website name. If the name is too long, we'll show your website link.
• Don't include additional text or suffixes such as 'Inc.,' 'Co.' or 'GmbH'.
• Don't include promotional text such as phone numbers, marketing messages or sale announcements.
• Don't use repeated and unnecessary punctuation, capitalisation or symbols. For instance, don't use emoticons, all capital letters, emoji or copyright/trademark symbols (©, ™) when referring to your business name. Learn more about Editorial and professional requirements.
• Don't include any personally identifiable information (PII) such as full names or email addresses.
• Don't use offensive or inappropriate language. Learn more about our offensive or inappropriate content policy.
• Use clear and professional language. If you make changes to your business name, they'll show up when you next submit your product data.
• Don't use underscores ( "_" ) or symbols in business names.