Home Listings Ads in Local Services display for-sale home listings directly on Google Search. In partnership with HouseCanary, Google will show potential home buyers detailed property information, including: listing agent, prices, images, and neighborhood data, alongside promoted buyer's agents. Potential home buyers can engage with these ads to call and message a local buyer’s agent.
Like other Local Services Ads, you only pay for leads, not for clicks or impressions. Learn more about how to Manage leads and jobs.
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Benefits
- Focus on performance: Consistent with the Local Services Ads model, you only pay for leads.
- Provide helpful details: Potential buyers can view neighborhood maps, school info, and walkability scores before they contact you.
How Home Listings Ads work
When buyers search Google for phrases like "homes for sale near me,” Home Listings Ads may appear in the search results. These ads organize local property information for buyers.
Get started
To use Home Listings Ads in Local Services, make sure you’ve met the following criteria:
- A verified Google Business Profile.
- Create a Local Services Ads campaign and link the verified Google Business Profile.
- Opt into the Buyer's agent or Seller's agent job types.
Keep in mind
Currently, this feature is available in United States markets on mobile. You must have an active Local Services Ads account and pass the standard verification process to use Home Listings Ads.
Frequently asked questions
How does Local Services determine which home listings serve on Google Search?
How do you access the Local Services Ad Home Listings Ads format?
You automatically get access to this format when you opt into the Buyer’s agent or Seller’s agent job types in the “Real estate” category.
It’s important to note that if you only opt in on “sell” service types, you’ll only surface on real estate agent queries, however if you opt into both service types, you’ll surface on both queries.