Your Local Services ad won't appear every time you search for it. Whether your ad appears depends on a number of factors, such as your budget and other advertisers' ads competing to appear for the same search phrases.
Common reasons why your Local Services Ads aren’t running
Your Local Services Ads account is inactive
An active Local Services Ads account is required for your ads to run.
Next steps: Confirm your hours of operation, your ad schedule, or that your ad hasn’t been paused. Also, ensure your ad is approved and running, and not limited by your location targeting settings. Disapproved ads won’t be displayed.
- Select Profile & budget from the left-hand menu, then scroll to your “Business Hours” card. Verify that you’re open and listed as accepting customers. If it’s outside business hours, or if you're listed as not taking customers, your ad won’t show in searches with a badge.
- To check when your ads are scheduled, scroll to your “Ad schedule” card.
- Ensure that your ad is toggled On. Learn more About ad scheduling.
- Review your targeting settings. Overly restrictive settings may prevent your ads from being shown.
You have potential account or billing issues
Your ads may not be running due to account or billing issues. Your ads won’t run until these issues are resolved.
Next steps: Confirm that you don’t have any account or billing issues.
- In your Google Ads account, select the bell icon
near the top of your screen. If there are alerts signaling that your ad is down until an action is taken, follow the required steps to resolve the issue.
- Check your Local Services Ads campaign to ensure that your campaign is live. Your ad won’t show if your campaign is under review, paused, or inactive.
You don’t have any budget remaining
Your budget determines the amount of leads that Local Services Ads will attempt to deliver to you in any given week. Also, your bid strategy might not be optimal, resulting in low impressions and clicks.
Next steps: Confirm that your monthly budget hasn’t been reached. Consider using “Maximize Leads” as your bid strategy if you're not getting enough impressions and clicks.
- Select Reports from the left-hand menu, then scroll to your “Budget spent” card to review your budget details.
- If you've reached your monthly budget threshold, increase your budget or use “Maximize Leads” as a bid strategy.