Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.
| Price Accuracy: Ensure a positive end-to-end experience for users by providing accurate prices. Higher price accuracy can result in better placement of your ads and free booking links. | |
| Taxes & Fees: Provide all applicable taxes and fees in the prices you send to Google. These can impact your price accuracy score. | |
| Referral Experience: Maintain a consistent presentation of the room and rate that users select on Google and a reasonable booking flow to ensure a positive referral experience. | |
| Refundable rates best practices: Requirements for rates to be considered refundable. | |
| Prohibited Practices: Things you can't do if you want to list your properties with us. | |
| Vacation Rentals Partner Landing Page: Requirements for setting up your Vacation Rental links and landing pages. | |
| Flexible policies for hotel reservations: List of our partners that are offering flexible adjustment and cancellation policies. | |
| Vacation Rentals partner content policy: Additional vacation rentals specific content policies that the partners with vacation rentals inventory are subjected to. | |
| Things to do price policies: Ensuring a good end-to-end experience for users engaging with your prices on Google for both ads and free booking links. |
Ads policy compliance and violation reporting
If your Hotel Center account is linked to a Google Ads account and you have active campaigns, your hotel list data must follow all Google Ads policies and any relevant Hotel Center policies. Check your Hotel Center’s “Properties” and the “Properties details” page to view all active Google Ads policy violations.