Promotional content for in-app and in-game events and featured products
You can use promotional content to create events and feature products directly on Google Play. This helps you promote your app or game, increase engagement with users and drive conversions.
- Events can be time-limited offers, major updates or other promotions to connect with your users. You can also tailor events for different audiences.
- Featured products let you sell in-app items directly on Google Play. You can highlight specific one-time products (OTP) in different countries or offer discounts to attract new customers.
Promotional content eligibility
Note for game developers: The new Google Play Games Level Up programme is here, replacing our previous premium growth tools. Feature access for promotional content is now different for games and apps. Please see the details below relevant to your content type.
| Feature | Availability for apps | Availability for games |
| Promotional content | ✅ Yes (for apps meeting eligibility requirements) |
✅ Yes All titles: On the Details page Level Up titles: On the You tab |
| Promotional content featuring | ✅ (for apps meeting eligibility requirements) | ✅ Yes (for games meeting Level Up+ eligibility requirements) |
| Deep links for promotional content | ✅ (for apps meeting eligibility requirements) | ✅ Yes (for games meeting Level Up+ eligibility requirements) |
| Audience targeting tools | ✅ (for apps meeting eligibility requirements) | ✅ Yes (for games meeting Level Up+ eligibility requirements) |
Promotional content
- Understand promotional content
- Reach more customers by adhering to our content quality guidelines
- Promotional content quality guidance for dating titles
- Create promotional content
- Track and fix submissions that do not meet content guidelines
- View your events
- Evaluate your promotional content performance
- Adding deep links for promotional content
- Showcase your app with YouTube videos on Google Play
- Animated asset quality guidelines for developers