This page can be reached from the Dashboard page or by opening the Play Console and navigating to Monetize with Play.
On this page
- Understand your key monetization metrics
- See how Play is helping you monetize
- Review your tool usage
- Take action on recommendations
Understand your key monetization metrics
At the top of the page, you'll find cards displaying key monetization metrics over the last 28 days. You can hover over the chart to see daily values compared to the previous period.
To explore a metric in more detail, click the right arrow on any card to go to the Financial reports page.
The metrics shown are:
- Total revenue: The total revenue that your app has generated. Based on estimated sales. Includes any taxes or other fees.
- Monthly buyers: The number of unique users who made a purchase in your app in the last 28 days.
- Monthly ARPPU: The revenue your app generated over 28 days from unique monthly buyers (people who make at least one purchase in a 28-day period).
- Cart conversion rate on premium user devices: The percentage of completed purchases in a 28 day period on premium user devices. Premium user devices are Android smartphones that have higher RAM, PPI, and OS versions for a given year and tend to have better cart conversion performance. The classification is regularly updated to reflect the market and as devices age over time.
- Monthly buyer ratio: The percentage of Monthly Active Users who made at least one purchase in a 28-day period.
- Subscription cancellations (if applicable): The total number of subscriptions that were canceled. Includes cancellations during a free trial.
See how Play is helping you grow
Below the key metrics, a dynamic banner highlights the specific ways Google Play's monetization features have contributed to driving your app's revenue recently.
This banner rotates through several data-driven insights. Examples of insights you might see include:
- Total number of your recovered subscriptions through Play’s churn reduction features: Calculated from the number of resubscriptions through the subscription center, and payment decline recoveries during renewal, grace period and account hold
- Total number of your subscription signups: Calculated for countries and/or regions where Play has helped you meet regulatory requirements for subscriptions
- Total number of better performing price points and total revenue uplift from your price experiments: Calculated using statistically significant revenue and winning prices covering all countries and products which were used in price experiments over the specific period
- Percentage of your new buyers that were ready with payment methods linked before going to purchase: Purchase ready features include seamless purchase verification and enabling payment reminders across user's Android and Play journey. New buyer is defined as whether the user has bought something within 18 months
Review your tool usage
This section gives a snapshot of how you used Play Console’s monetization tools over the past 90 days. It helps you to see what’s active and identify opportunities you may not be using.
- Subscriptions: See the total number of subscriptions that you have created with the percentage of total revenue generated by subscriptions in the last 90 days
- One-time products: See the total number of one-time products that you have created with the percentage of total revenue generated by one-time products in the last 90 days
- Purchase recommendations: If you are using purchase recommendations, you’ll see how many purchases have been recommended within the purchase flow in the last 90 days along with any revenue uplift.
- Price experiment: If you are using price experiments, you’ll see how many experiments are running, how many have ended in the last 90 days, and whether you have applied the results of any successful experiments.
To explore any feature in more detail, or to get started using one that you currently have access to but don’t use, click the right arrow next to the tool.
Take actions on recommendations
The Take action section provides a prioritized list of recommendations to help you achieve your monetization objectives. This list is personalized to your app to help you focus on the most important action. If you don’t see this section, then we don’t have any recommendations for you at the moment but check back as we continuously add new recommendations to this section.
Recommendations indicate which monetization objective it will support and highlight the potential impact (if it’s something we can estimate). The right arrow will take you to the correct location to learn more and take the next step.
Examples of recommendations you might see include:
- Add a benefit description to your subscription to attract users and reduce churn: If you do not have subscription benefit set up for your most subscribed item, we recommend that you add a benefit description, which will help users to understand what they get by subscribing.
- Use server-side purchase acknowledgement to improve app security and avoid unacknowledged purchases: If you have not integrated with server-side purchase acknowledgement API, we recommend that you enable it, which will help increase app security and avoid refunds due to unacknowledged purchases.
- Set up one-time product promotions to reward users: If you have been allowlisted to the Play Points program but do not have a points promotion set up, we recommend that you start one to help increase user retention.