Since February 14, 2025, in accordance with regulations, users in South Korea with subscriptions must consent prior to a scheduled price step-up or paid subscription conversion. For purchases through Google Play’s billing system, Google Play notifies users, collects consent in the Play Store, and automatically cancels subscriptions if consent isn’t provided prior to the conversion. See details.
For an interim period, developers directly obtaining user consent in their app(s) in compliance with South Korean regulations could opt-out of this Google Play consent experience. During this period, we’ve improved our consent experience, including sending push notification reminders.
This interim period is ending on February 3, 2026. Starting today, we’re no longer accepting opt-out requests. Developers already participating should update their apps before the period ends as described below.
Updating your app
Once the interim period ends, all subsequent purchases through Google Play’s billing system will use the Google Play consent experience.
- At minimum, you should remove your app’s consent experience to avoid redundant consent collection.
- Alternatively, your app can augment the Google Play experience by providing an app experience in which the last step is the user providing consent in the Google Play store.
- You can determine if consent is needed by querying the purchases.subscriptionsv2 API. This API now includes details about the most recent price step-up consent, on a line item basis. If consent is needed, your app can surface this information, including the consent deadline. If users want to learn more and provide consent, you can use a deeplink to open the Google Play store app directly to the subscription management page. Learn more.
- Your app can learn about consent state changes via the new RTDN SUBSCRIPTION_PRICE_STEP_UP_CONSENT_UPDATED. See the API Reference. Learn more about RTDN.
- As described in the opt-out form, for purchases made while the Google Play consent experience is disabled, you are responsible for collecting consent and canceling the subscriptions of users who do not consent before they would otherwise be charged. This responsibility continues even after the interim period ends.
- At all times, your app must be compliant with applicable South Korean legal and regulatory requirements, including limitations on repeated confirmation experiences.
Timeline
The Google Play consent experience will be re-enabled for all apps on February 3, 2026
Starting today, you can update your app as follows:
- Licensed Tester accounts now use the Google Play consent experience.
- The new purchases.subscriptionsv2 and RTDN APIs are available now.
- If you are currently opted-out, you can opt back into the Google Play consent experience by contacting the support team when your integration is ready.
- Otherwise your app should continue to directly collect consent for all purchases made until February 3, 2026 16:00:00 UTC
- After February 3, 2026 16:00:00 UTC, user consent will be collected via the Google Play consent experience, and Play will be canceling subscriptions if consent is not provided. Additionally, if you are augmenting the Google Play experience as described above, it should be enabled.
Before January 8, 2026, we recommend launching a new version of your app. This provides users with time to update your app before the Google Play consent experience is enabled for all new purchases.