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Increased price limit

Google Play Console is now offering the opportunity for eligible developers to request a new maximum price limit of $4,999.99 USD (or local equivalent) for their in-app products, subscriptions, and paid apps.

This follows our previous announcement at I/O 2024, which increased the limit from $400 to $999.99 USD. Keep in mind that these limits are applied in local currency and are subject to change.

Note: The maximum price limit for South Korea remains at $400 USD (local equivalent).

For specific price limits in each country/region make sure to read Supported locations for distribution to Google Play users page. 

Who is eligible for the $4,999.99 USD price limit?

To request a higher price limit, your developer account must meet all criteria listed below:

  • Active account and apps: Your Google Play Developer Account must be active and your apps must be in good standing.
  • Policy compliant: You must be in compliance with all Google Play Developer Program policies and the terms outlined in the Developer Distribution Agreement.
  • Earnings threshold: Your total earnings on Google Play must have exceeded $1 million USD within the last 12-month period.

How to request a higher price-limit?

You can request the $4,999.99 USD price limit by following the steps below:

  1. Review Eligibility: Your developer account meets all the criteria mentioned above.
  2. Submit the Request form: This form will require you to provide essential information, including:
    • Your Google Play Developer Account ID.
    • The package names of the specific apps for which you are requesting the higher price limit.
    • A clear and detailed justification for why you require the increased price limit for your in-app products, subscriptions, or paid apps.
  3. Await Response: Once you submit the form, our team will review your request.
Note: Google reserves the right to reject requests that do not meet the eligibility criteria or violate program policies.

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