Optimisation and best practices Note: Smart campaigns can only be created in Smart mode. New and existing advertisers not in Smart mode are eligible for a variety of other campaigns. Six tips for successful Smart campaignsWrite an effective ad for Smart campaignsImprove your Smart campaign's performanceTrack your Smart campaign's performanceTips to improve your websiteAbout ad suggestions for Smart campaignsTroubleshooting performance fluctuations and changes in Smart campaigns