Understanding your ad exposure
AdWords allows you to see how many potential customers can see your ads, how often they see or interact with them and where your ads rank compared with those of your competitors. This can help you better understand your ad exposure and the impact that your ads are making on your audience.
- About impression share
- Use auction insights to compare performance
- Using free clicks data
- About click share
- Get impression share data
- About exact match impression share
- Improve your impression share
- Measuring reach and frequency
- About avg. impr. freq. per user (seven or 30 days)
- About frequency distribution
- Reach Planner
- Lift measurement