Choose your bid amountWith AdWords, you have control over your spending. Choose a bid amount – the maximum you’re willing to spend each time someone clicks your ad – that you're comfortable with. Plus, you can update your bid at any time.Choose a bid amount that works for youEdit your bidsAbout bid adjustmentsAdd or remove a bid adjustmentSet target CPAs for ad groupsEdit your target CPAEvaluate and optimize your bids