A/B typesCampaign features and settings About Performance Max optimisation experiments: Text customisation – Final URL expansionAbout new broad-match experimentsAbout one-click target ROAS experiments for ShoppingAbout AI Max experimentsCampaign typesSet up Uplift experiments for Performance MaxSet up Standard Shopping campaign vs. Performance Max experimentsSet up Dynamic Search Ads or Google Display ads campaign versus Performance Max experimentsSet up multiple control campaigns vs. one Performance Max campaignAssetsAbout ad variationsAbout Performance Max optimisation experiments: Asset testingApp uplift experiment best practicesApply your ad variationMonitor the performance of an app uplift experimentAbout Health Check when creating an app uplift experimentSet up an ad variationCustomAbout custom experimentsAbout value-based bidding using campaign experiments for SearchSet up a custom experimentApply a custom experimentMonitor the performance of a video experiment
