When you’re opted into image enhancements or landing page images, Google AI automatically improves asset variety as your campaign is running. You can opt into or out of these features at any time within Performance Max campaign settings.
- Image enhancements: Image enhancements adjust the appearance of your uploaded images to scale across advertising inventory and formats.
- Landing page images: Landing page images extract relevant visuals or images from your landing page to dynamically fit the content of your ads.
This guide explains how these controls work, when to use them, and how to opt into or out of image enhancements and landing page images.
Benefits
- You’re in control: These campaign-level controls allow you to proactively opt into or out of image enhancements and landing page images directly from your Performance Max campaigns.
- Elevate your visuals: Opting into landing page images allows Google to curate relevant visuals from an ad’s landing page to complement existing ads and show your ads in more placements.
- Leverage Google AI: Opting into image enhancements allows Google to use the best of its automation technology to enhance your assets you’ve already uploaded, boosting your campaign performance across even more advertising inventory and formats.
When to use landing page images and enhancement controls
Google recommends using image enhancement and landing page images controls in situations where you’d like to optimise your image assets for performance. Image enhancements and landing page images allow Google to scale your uploaded image assets across the most relevant advertising inventory and formats.
To learn more about how to opt into or out of image enhancements and landing page images, select Next to go to the next page in this guide.
