Lift types
Lift measures the impact of your ads on user behavior (like brand awareness, searches, or conversions) by not showing your ads to some people. It looks at how much your ads influenced people, beyond what would've happened without the ads.
Brand lift
Search lift
Conversion lift
- About Conversion Lift
- Set up Conversion Lift based on users
- Set up Conversion Lift based on geography
- Understand your Conversion Lift based on users measurement data
- Understand your Conversion Lift based on geography measurement data
- About Bayesian methodology in Conversion Lift
- Implement campaigns for geo experiments