Performance Max for Marketplaces campaigns can help you reach more customers and send more traffic directly to the products you sell on a marketplace. The Performance Max for Marketplaces campaigns use product data from the marketplace so your products are included. When customers click on your ads, they’ll be sent to your product page on the marketplace to purchase your products. You don’t need a separate website or Google Merchant Center account.
Performance Max is powered by Google AI to generate campaign settings that help you get more value from your advertising. As you create your campaign, you may receive notifications about issues that could affect performance. Use the campaign construction navigation menu to review and resolve these issues. Learn more about how to Set up your campaign for success.
Before you begin
Make sure that your Google Ads account is linked to the marketplace.
- In your Google Ads account, click the plus button
and select New campaign.
- Select Sales as the advertising objective for your campaign. If none of the goals fit what you’re looking for, select Create a campaign without a goal’s guidance.
- When asked to choose where to send your traffic, select the marketplace.
- Note: This option is only available if your Google Ads account is linked to a marketplace.
- Review the conversion goals that the marketplace has configured on your behalf, and click continue.
- Note: If you set up account default conversion goals, these will also be visible when creating a Performance Max for Marketplaces campaign. We recommend manually removing these goals so that your campaign only optimises towards the goals configured by your marketplace.
- Select Performance Max as your campaign type.
- Enter a campaign name.
- Select Continue.
