Marketers rely on Google Search ads to deliver performance against their marketing goals, but staying on top of shifting user behavior and ensuring they’re set up for success can be a challenge. Search ads are powered by the best of Google AI to help advertisers grow their businesses and stay ahead of the curve. That’s why we’re introducing AI Max for Search campaigns, a simpler, comprehensive solution that delivers powerful performance without sacrificing control or transparency.
AI Max offers a comprehensive suite of targeting and creative enhancements–including improved search term matching, better text customization of your headlines and descriptions, and final URL expansion to increase the relevancy of your landing page to a user’s intent.
AI Max offers improved reporting to enhance ad performance, maintain campaign relevancy, and extend campaign reach. This guide explains how AI Max works and when you should use it.
Benefits
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Maximize reach and drive performance: Expand your keywords to find untapped, performant queries with broad match, asset-based targeting and keywordless technology. |
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Enhance creative relevance: Use AI to optimize creative content based on your customers’ unique interests, and seamlessly integrate your ads into their results. |
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Get the control and transparency you need: Access new actionable insights to see how AI Max improves your performance. |
Advertisers that activate AI Max in Search campaigns will typically see 14% more conversions or conversion value at a similar CPA/ROAS.
Source: Google internal data, 2025; for non-Retail advertisers.
Read the AI Max announcement from The Keyword.
