Performance Max
Get started
- Create a Performance Max campaign
- About Performance Max campaigns
- Asset groups: Definition
- Performance Max Ad Strength
- About the retention goal
- Guide to getting started with Performance Max (for new users)
- About brand guidelines
- About the 'Asset coverage' table
- Understanding costs in Performance Max campaigns
- About asset best practice recommendations
Setup and management
- About text customisation in Performance Max campaigns
- How asset groups work
- Build an asset group
- Apply brand exclusions to Performance Max or Search campaigns
- Find or create placement reports for your Performance Max campaigns
- Manage a Performance Max campaign with listing groups
- About customer lifecycle goals
- Set up new customer acquisition parameter in your conversion tracking tag
- Performance Max reporting in Google Analytics
- About image upscaling enhancement
- How to use page feeds in Performance Max
- How to use brand suitability features in Performance Max
- About brand settings for Search and Performance Max
- Consolidate multiple upgraded campaigns into a single Performance Max campaign
- About asset group reporting for Performance Max
- Activate customer lifecycle goals
- Using the new customer acquisition goal with store goals
- How customer lifecycle goals detect customer segments
- How to build a Performance Max asset group using generative AI
- About generated images in Google Ads
- Controlling text customisation in Performance Max campaigns
- About final URL expansion in Performance Max
- About URL exclusion in Performance Max
- About text assets for Performance Max campaigns
- About image assets for Performance Max campaigns
- About video assets for Performance Max campaigns
- About audience signals for Performance Max campaigns
- Improve Performance Max campaigns with final URL expansion
- Use the Audience Builder when creating a campaign
- Performance Max feature compatibility
- About Google Merchant Center feed integration in the AI image editor
- Conversion reporting by asset in Performance Max campaigns
- About advanced reporting and controls for creative video automation in Performance Max
- Measure your lifecycle goals campaigns
- Improve ad strength of your Performance Max campaigns
- Performance Max image optimisation
- About asset group URL options in Performance Max
- Negative keywords in Performance Max campaigns
- Search targeting and controls for Performance Max
- About suggested assets
- About Performance Max optimization experiments: A/B testing assets (Beta)
Campaign upgrades
Troubleshooting
- Performance Max campaign setup issues
- How to fix Google Ads Performance Max campaign not running or low traffic
- Troubleshooting performance fluctuations and changes in Performance Max campaigns
- Troubleshooting: Merchant Center Account issues
- Troubleshooting the new customer acquisition goal
- Troubleshooting Performance Max spend fluctuations
Best Practices for Performance Max
Performance Max for retail holidays
Reporting for Performance Max
- About advanced reporting and controls for creative video automation in Performance Max
- About asset group reporting for Performance Max
- About asset reporting in Performance Max
- Conversion reporting by asset in Performance Max campaigns
- Performance Max reporting in Google Analytics
- Set up new customer acquisition parameter in your conversion tracking tag
- About asset-level metrics
- About Performance Max channels
- About the channel performance report for Performance Max
- Troubleshoot the Performance Max channel performance report
Performance Max for store goals
With a Merchant Center feed
- About Shopping ads
- What makes up a Shopping ad
- Requirements for Shopping ads
- Manage a Performance Max campaign with listing groups
- Create and manage Performance Max campaigns with Shopify, Woo, GoDaddy, BigCommerce and PrestaShop
- Create and manage Performance Max campaigns with Loja Integrada (Brazil only)
- Shopping campaigns
- Advertise your products using Shopping ads (for Shopify users)
- Link a Google Ads account to Merchant Center
- About Google Merchant Center feed integration in the AI image editor