Conversions

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• About conversion tracking
• Set up conversion tracking for your website
• About conversion goals
• Using conversion goals to guide new campaigns
• Manage conversion goals from the conversions summary
• Updating your conversion goals
• About conversion counting options
• Set conversion values
• About account-default conversion goals
• Google Ads Conversion Tracking ISO 27001 Certification
• About campaign-specific conversion goals
• Understand your conversion tracking data
• Find out how long it takes for your customers to convert
• How Google uses conversion and other event data
• Use pay for conversions in Display campaigns
• About conversion adjustments
• Understand the impact of conversion adjustments
• About updated conversion categories
• About primary and secondary conversion actions
• [GA4 Migration] Switch to Google Analytics 4 conversions manually
• [GA4 Migration] Best practices to mitigate performance fluctuation due to changes in key event settings
• [GA4 Migration] How automatically created GA4 properties impact your Google Ads account
• Set up your conversion measurements
• [GA4] Create Google Ads conversions based on Google Analytics key events

Website conversions

• Set up conversion tracking for your website
• Add a Google tag to your website
• Track clicks on your website as conversions
• How Google Ads tracks website conversions
• Track transaction-specific conversion values

App conversions

• About mobile app conversion tracking
• Track app conversions with Google Play
• Track app conversions with third-party app analytics
• Track app conversions with third-party click tracking
• Link a third-party app analytics provider and Google Ads
• [GA4] Measure and optimize your App campaign performance using Google Analytics 4 data
• [GA4] Migrate App campaigns to use Google Analytics 4

Shopping conversions

• About conversions with cart data

Offline conversions

• About offline conversion imports
• Set up offline conversion imports using Google Click ID (GCLID)
• About store visit conversions
• About store visit conversion window
• About store visit conversion value
• Show store visit conversions
• Store sales ISO 27001 certification

Enhanced conversions

• About enhanced conversions
• About enhanced conversions for web
• About enhanced conversions for leads
• Configure Google Tag Manager for enhanced conversions for leads
• Configure the Google tag for enhanced conversions for leads
• Enhanced conversions for web impact results
• About the enhanced conversions for web API diagnostics report
• Set up conversion-based customer lists
• Set up enhanced conversions for web using Google Tag Manager
• Set up enhanced conversions for web using the Google tag
• Upgrade offline conversion import to enhanced conversion for leads
• Enhanced conversions diagnostics
• About the enhanced conversions assist tool

Enhanced conversions for web

• About enhanced conversions
• About enhanced conversions for web
• Enhanced conversions for web impact results
• About the enhanced conversions for web API diagnostics report
• Set up enhanced conversions for web using the Google tag
• Set up enhanced conversions for web using Google Tag Manager
• About enhanced conversions for web in the Google Ads API
• Troubleshooting enhanced conversions for web diagnostics

Enhanced conversions for leads

• About enhanced conversions for leads
• Configure the Google tag for enhanced conversions for leads
• Configure Google Tag Manager for enhanced conversions for leads
• Your guide to upgrading offline conversion imports
• Using Google Ads Data Manager with enhanced conversions for leads

Third-party conversions

Call conversions

• Track calls to a phone number on a website
• Track calls from ads
• Track phone number clicks on a mobile website
• Import phone call conversions
• About importing call conversions
• Fix issues with importing phone call conversions

Salesforce conversions

• Import conversions from Salesforce (Legacy)
• About Google Ads Conversion Import for Salesforce (Legacy)
• Manually import Google Ads conversions from Salesforce (Legacy)
• Fix issues with importing Salesforce conversions (Legacy)

Conversion tags

• Add a Google tag to your website
• Use the Google tag for Google Ads conversion tracking
• About auto-tagging
• Troubleshoot your sitewide tagging
• Use Tag Assistant to troubleshoot your unverified or inactive conversion actions
• About gad_source parameter
• About gad_* URL parameters

Attribution

• About attribution reports
• About attribution models
• About data-driven attribution
• Best practices for managing attribution model changes
• About "Switch to DDA" (data-driven attribution)

Conversion issues

• Data discrepancies
• Use a transaction ID to minimize duplicate conversions
• Fix issues with importing phone call conversions
• Fix issues with importing Salesforce conversions (Legacy)
• About campaign-specific conversion goals
• Remove inactive conversions

Consent mode

• About consent mode
• About consent mode modeling
• About consent mode impact results