Setup & management
- Create a portfolio bid strategy
- Edit your bids
- About bid adjustments
- Add or remove a bid adjustment
- Edit your target CPA
- Change how you bid
- About adjusting your keyword bids
- About bid strategy statuses
- Set target CPAs for ad groups
- Set up Smart Bidding
- About your budget report
- How to make target adjustments with Search Smart Bidding
- Budgets overview
- About average daily budgets
- About spending limits
- About campaign total budgets
- About shared budgets
- How budget changes take effect
- Link shared budgets to portfolio bid strategies