Shopping campaigns
Get started
- About Shopping ads
- Onboarding guide for Shopping ads
- What makes up a Shopping ad
- Requirements for Shopping ads
- About dynamic remarketing for retail
- About product diagnostics
- Link a Google Ads account to Merchant Center
- Navigate the Products tab
- About product category insights
- [GA4] Link your Merchant Center account and Google Analytics property
Performance Max with a Merchant Center product feed
Standard Shopping campaigns
- Create a Standard Shopping campaign
- Ad & Product Groups
- Use negative keywords for a Shopping campaign
- Set up tracking for a Shopping campaign
- Conversions and Bidding strategies
- Use the bid simulator with Standard Shopping campaigns
- Set up Maximise clicks for Standard Shopping campaigns
- Monitor and optimise your Shopping campaigns
- Troubleshooting
Local inventory ads
- Local inventory ads and free local listings overview
- Use a Shopping campaign to promote local inventory
- Enable local products in your campaigns
- Set up Google Analytics for local shopfront
- Measure ad interactions on Google-hosted pages
- Local inventory ads on Google Ads FAQs
- Pick up later with product data
- Implement local inventory ads and free local listings
Best practices
- Make your products stand out and maximise your reach across Google’s channels
- Optimisation tips for Performance Max campaigns for all business types
- Create a Catch-all Campaign for Shopping ads
- Optimisation tips for Performance Max campaigns for online sales (non-shopping)
- Performance Max best practices for lead generation
- Optimisation tips for Performance Max for store goals
- Optimisation tips for Performance Max campaigns with a Google Merchant Center feed
- Display your products in 3D and augmented reality
- About annotations and badges in Shopping ads and free listings
Conversions
- Set up and test reporting with conversions with cart data
- Create a seasonality adjustment
- About offline conversion imports
- About store visit conversions
- About enhanced conversions
- About data exclusions
- About seasonality adjustments
- About the enhanced conversions Partner Program (ECPP)
- About enhanced conversions at the account level in Google Ads
- Opt in to enhanced conversions at the account level in Google Ads
Third-party websites
- Create and manage Performance Max campaigns with Shopify, Woo, GoDaddy, BigCommerce and PrestaShop
- Create and manage Performance Max campaigns with Loja Integrada (Brazil only)
- Advertise your products using Shopping ads (for Shopify users)
- Set up conversion tracking with the Google & YouTube app on Shopify