Apr 24, 2025

limited by search volume

Hi everyone, I’m about to lose my mind over this issue.
In Google Ads, I had a problem where my campaigns weren’t spending the daily budget (Target CPA strategy). When I removed the Target CPA from all my search campaigns, they came back to life – they started spending the daily budget again, clicks returned, and so did conversions.
But now, without Target CPA, my cost per conversion has gone up a lot. So to start fixing this, I set a much higher Target CPA, giving some room for optimization. Everything was going great, fantastic actually, until today... I noticed most of my campaigns are now limited by search volume, and again, the daily budget is not being spent.
This time, I don’t think it’s because of the Target CPA, since it’s set pretty high to avoid that. The only obvious recommendation I get is to use broad match keywords, or to add/change my current keywords to broad.
I need help guys... Is that really the issue? Is the solution to switch most of my keywords to broad match? Or why am I stuck in this cycle? Please help!
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All Replies
Apr 24, 2025
Hello

As you say, changing to partial match may improve the situation, but if you set a CPA target and are unable to achieve it, I think there may be an issue with the creative aspects of the landing page or the services provided on the page.

In other words, there is a high possibility that the problem will not be fundamentally solved by technical work within the Google Ads management screen alone.
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