Improve your Ad strength
Ad strength is a real time feedback tool to guide you on the best practices for optimal asset group set-up to maximize performance across all inventory.
Use the Ad strength indicator in the "Edit assets" panel to determine if an Asset group is set up for success.
Best practices for text assets
Your text assets should include:
| Type | Minimum Requirement | Recommended | Maximum |
|---|
| Headlines | 3 headlines | 11 headlines | 15 headlines, 30 characters each |
| Long headline | 1 headline | 2 headlines | 5 headlines, 90 characters each |
| Descriptions | 3 descriptions | 4 descriptions | 5 descriptions, 90 characters each |
| Business name | 1 name | 1 name | 1 name, 25 characters |
Note: In text assets, the length limits are the same across all languages. Each character in double-width languages like Korean, Japanese, or Chinese counts as 2 towards the limit instead of one.