How to track App campaign feed performance

This is a graph that reveals the number of feed items that are in each of the different categories of policy review.

• For Google Merchant Center feeds:
  • You’ll find 4 categories:
    • Ready to serve: Feed items that are approved, in stock in Merchant Center and ready to be used
    • Not ready to serve: Feed items that are out of stock. Update these feed items in Merchant Center when they’re in stock again by using the availability attribute.
    • Inactive: Feed items that are impacted by a paused campaign or ad group or excluded from the campaign or ad group (such as product group filters or geo targeting).
    • Disapproved: Feed items that violate Shopping ads policies.
  • You can hover over the graph to check the specific numbers for each category.
  • You can also click on the three dot menu at the top right to download the graph as an image or provide feedback on your Overview experience.
  • The “View feed details” link will take you to your data feed in Merchant Center.
• For business data feeds:
  • You’ll find 4 designations:
    • Approved: feed items that are approved and ready to be used.
    • Approved (limited): feed items that are only approved in certain countries and on certain devices due to the nature of the content.
    • Under review: feed items that are currently being reviewed for policy compliance.
    • Disapproved: feed items that violate Google Ads policies and can’t be used.
  • You can hover over each category in the graph to check the number of items in that category and the percentage of those items out of the total items.
  • You can also click on the three dot menu at the top right to download the graph as an image or provide feedback on your Overview experience.
  • The “View feed details” link will take you to the feed detail page in your business data, where you can view details per feed item.

As ad assets: You’ll notice a chart tracking campaign performance when items in your feed are shown in your ads.

If you click on the three dot menu at the top right, you can select a metric to track in each of the charts. Metrics to choose from include “Impressions”, “Clicks”, “Installs” (if your campaign is for installs), “In-app actions”, and “Cost”. Once you’ve selected a metric to chart, you can click again on the three dot menu at the top right to download the chart as an image.