Conversion actions you create can extend across different campaigns under your Google Ads account. Create and select these actions for specific campaigns to track how well your campaigns are driving customer activity and make more informed decisions on ad spend.
On this page
- Create a new conversion action and window
- Update existing conversion windows
- Add existing conversion actions to an existing campaign
Create a new conversion action and window
- Go to Summary within the Goals menu
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- Select the + Create conversion action button.
- In the “Conversions on an app” card, check the box and select Edit data sources.
- In the “About your app” slider panel that opens, select how to track your app conversions:
- Google Analytics
- Google Play
- Third-party app analytics
- Select Done after you choose how to track your app conversions.
- In the “Choose date sources to measure conversions” page, select Save and continue.
- In the “Group your conversions” page, select “Installs” or “In-app purchases”.
- Name your conversion event in the “Conversion name” field.
- Select the mobile app in the “Mobile app” field.
- For installs: Either designate how many U.S. dollars each conversion is worth or select “Don’t use a conversion value for this action”.
For in-app actions: Select how many conversions to count per click or interaction.- Every: Recommended for purchases since every purchase is valuable.
- One: Recommended for leads, sign-ups, and other conversions because only the first interaction is valuable.
- Select your conversion windows. Learn more About conversion windows for app campaigns and Optimizing conversion windows for app campaigns.
- “Include in conversions” is selected by default. By selecting this, you'll include these conversions in your “Conversions” column. If you use Smart Bidding, your bid strategies will optimize for these conversions.
- Select CREATE AND CONTINUE.
.Update existing conversion windows
- Go to Summary within the Goals menu
- Expand the conversion group where the conversion action that you wish to update is under.
- Select the conversion action you want to update under the “Conversion action” column. In the page that opens, select Edit settings.
- In the page that opens under the “Details” tab, select Edit settings.
- In the “Settings” tab, update your preferred conversion windows.
- Click-through conversion window
- Engaged-view conversion window
- View-through conversion window
- Select Save for each conversion window that you’ve updated.
Note: Making changes to an active campaign before reaching 100 conversions can disrupt campaign learning and reduce performance. During this learning period, avoid making the following adjustments:
- Conversion settings: Don’t change conversion windows or conversion counting options.
- High-performing assets: Keep top-performing ad assets active without edits.
- Bids: Avoid cycling bids up and down. Make single adjustments when necessary.
- Optimization goals: Don’t alter your campaign focus or targeted events.
- Location targeting: Avoid major geographic targeting changes.
- App events: Don’t change targeted install or in-app event settings.
Add existing conversion actions to an existing campaign
- From the workspace filter, select campaign type and then select App campaigns.
- Go to Campaigns within the Campaigns menu
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- Select the check boxes beside the campaigns you want to update with new conversion actions.
- A blue menu will appear above the campaigns. Select the Edit dropdown.
- Select Change conversion settings.
- Select “Choose conversions actions for this campaign”.
- Click Select conversion actions.
- Select the conversion actions you want to apply in the conversion actions menu.
- Select SAVE.
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